The early days of influencer marketing were about partnering with big-name celebrities who had a huge social media following to match their
As the month draws to a close let’s look back at the biggest influencer marketing news in February and the best resources
With so many influencer types and creators to suit every industry niche, it can be challenging to choose the right one for
On the occasion of Black History Month in the US, we’re celebrating black creators making waves on social media with their top
With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created a cheat sheet
Macro-influencers and celebrities are hugely influential thanks to their vast social reach and notoriety. It is easy to see why they are
Social media channels have become an integral part of most brands’ marketing strategies and have proven themselves to be successful sales strategies
You’ve heard of beauty influencers and lifestyle influencers… now introducing pet influencers! In fact, famous pets have been around for some time
Repurposing influencer-generated content (IGC) within your content marketing and paid media strategies helps you to boost campaign longevity, increase the ROI of
Combine Upfluence influencer data with your Klaviyo CRM for better targeting and improved influencer outreach by creating new audience segments, automated flows,
For most marketers, January is a time of planning new strategies, new budgets, and new campaigns for the year ahead. We want
Influencer marketers have had a steep learning curve during recent years due to the pandemic, the acceleration of eCommerce, and the growth
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