With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created a cheat sheet that goes back-to-basics on everything you need to consider when choosing the right influencers for your next campaign.
We explain why looking closely at influencer audiences is just as important as the influencer themselves. Investing in the wrong people can be costly — with millions of potential creators available, it’s essential to screen out those who are least likely to create an impact for your brand. The perfect combination of social media channel, influencer demographic, content niche, and target audience are easier to find than you might think! Influencer performance is a logical place to focus on next. When negotiating compensation, you can pull on the influencer’s performance data to steer the conversation. Impressive rate cards and media kits shouldn’t inform your decision to work with an influencer. Instead, brands can negotiate fees based on historical performance data. For example, an engagement-driven approach to compensation, such as calculating fees based on past engagement generated on content that mentions the brand. It all comes down to how authentically they communicate and engage with their audiences. You might find our guide to creating authentic influencer content particularly interesting!
Choosing the right influencers who have reach within your target audience will have the most impact. Understanding influencer performance, such as audience size and engagement rate will help you choose the top-performing influencers for your brand, helping you get the most from your campaigns.
Learn what each influencer category has to offer to help you find a good match for your brand. Understand the unique benefits of each influencer category from micro-influencers and your own customers, to KOLs, rising influencers, celebrities, and everything in between. With your campaign goals in mind, this handy visual cheat sheet will help you decide on the influencer criteria most suited to your campaign, based on audience size, performance data, and how to best position an influencer for your brand.