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Industry
- Luxury Fashion & Apparel
Solution
- Using Upfluence for Affiliate management
- Sending product to influencers
- 10% affiliation per sale for every creator
KPIs
- Increase sales all year round
- Promoting products through content creators
- ROI with an affiliation campaign
An evergreen influencer program: Closing $15,4M in less than a year
A leader in online luxury fashion that connects customers with global boutiques and brands. The company offers a curated selection of high-end fashion products to customers worldwide.
Their Need
The company sought an Influencer and Affiliate Marketing platform to effectively manage its Influencer Marketing Programs, driving sales and customer acquisition.
The Solution
Upfluence simplifies Influencer Program management with an all-inclusive tool that covers creator identification, email outreach, campaign creation, content management, and payment.
getting started
Onboarding & Campaign Set-up
Streamlined onboarding process
- Sessions with an account manager to dive into campaign needs
- Full support available for any technical requests, at any time
Set-up for success
- Hands on support for the set up of the influencer program
- Emails and brief templates provided to get up and running
the process
Creator compensations & requests
Creator value proposition
- A gift card of up to $500
- A negotiable set fee
- 10% commission based on sales
Creator Assignments
- 5 stories published at two key moments
- Bespoke 10% promo code valid for a limited time and for new clients only
- Trackable swipe-up links to shop the promoted item and the ‘New In’ product page
overview of program outcomes
Key metrics, in a nutshell
$15,4M+ GTV (Gross transaction value)
- 8,2x Return on Investment (ROI)
- $112 Customer Acquisition Cost
- $921 average order value
16,8K new customers acquired
- 29% of them turned into repeat buyers, elevating the average Lifetime Value (LTV) to $1,188
- Given a Customer Acquisition Cost (CAC) of just $112, the resulting LTV/CAC ratio is an 10x
- This was the highest ratio of all customer acquisition channel for this company
Creator program details
Customer acquisition : a program leading to acquiring new clients worldwide
11 markets : United States, United Kingdom, Germany, France, Italy, Spain, Switzerland, Austria, Ireland, Japan, Australia, South Korea
1.2k creators: Building a strong high-performer creator community from scratch
Instagram campaign: The social media was used for its audience demographics and traffic levers
12 months: Evergreen influencer programs led at different seasonal highlights
Hybrid compensation: Including product gifting, flat and performance-based payments
Creator program process
$1,2M
monthly sales (on avg.) for a year
8,2x
More than $8 earnt for each $1 spent
$921
average order value
