A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links.
Fresh talent, tight micro-communities, #bratz challenges, and lot’s of color. These 2019 trends have already taken off thanks to legions of digital beauty fanatics. But who are the newest beauty trend-setters on Instagram? Whether you’re a brand or just a beauty addict, you should know which beauty micro-influencers are already taking off in 2019!
Of course, it’s not always easy to pin down raising stars (Instagram is so vast!). To help narrow the search for the greatest #MUA, we’ve leveraged our influencer search engine to source a list of 25 highly-engaging influencers who outperform the rest.
By using a combination of keywords and quantitative criteria, Upfluence analysts were able to identify top Instagram beauty influencers within the micro range (5k – 55k followers.) To do so, the proprietary technology compares influencers of similar audience sizes / niche to figure out who has the greatest engagement, likes, and comments. (Remember: engagement rate = the average number of interactions per post divided by total audience.) Those that rank in the top 5% of their audience bracket receive a letter grade of A+. Of course, here you’ll only find the crème de la crème!
Without further ado, here are our A+ beauty micro-influencer picks of 2019:
Stens is a US micro-influencer with 34k followers and an impressive 11.68% average engagement rate. That’s almost 4,000 interactions per post! Compared to similar influencers, Stens ranks A+ in every category. Within the software you can also check out her audience analytics (97% female, 98% real), her key posting times, performance history (she’s on the rise!), and much more.
US influencer with 27,000 (all real) followers and an engagement rate of 37.22% per post. Exceptional!
Emma Donado A+
Vegan / beauty teen micro-influencer from Chicago who has 7,330 followers and an ER of 15.02% per post! That’s approximately 1,100 interactions per post. Compared to similar influencers, Emma outperforms in every category.
Beauty Instagram micro-influencer with 19k followers but an incredible avg. engagement rate of 19.48%! That’s approximately 3,700 interactions per post.
German beauty micro-influencer, 19k followers, 9.39% engagement rate.
This beauty influencer from LA has 24k followers and an avg. engagement rate of 12.34% per post!
German beauty influencer with 13k followers (100% verified as real!) and an engagement rate per post of 11.81%!
Micro-influencer from the US with 10k followers and an avg. engagement rate of 8.58%
UK beauty micro-influencer with 13k followers and an avg. engagement rate per post of 8%.
German beauty micro-influencer, 30k followers and 12.78% engagement rate. That’s approximately 3,800 engagements per post! Frederike ranks A+ in every category compared to similar influencers.
Micro-influencer from the US with 10k followers and an average engagement rate of 7.03%
Beauty micro-influencer from Atlanta, Georgia with 25k followers and an engagement rate of 12.52% per post!
This micro-influencer from the US has 48k followers and an engagement rate of 14.26%…That’s approximately 6,800 interactions per post!
Micro-influencer from Canada with 32k followers and an 11.32% engagement rate..That’s nearly 3,600 interactions per post!
Lilliam Baez A+
A.k.a. ?????????, this German micro-influencer has 35k followers and an average engagement rate of 6.66% per post.
Laura Alksne A+
This beauty micro-influencer from Lativa has 13k followers and an engagement rate over 17% per post!
Lizz Beasley A+
This Californian mom has 25k followers and an average engagement rate of 6.07% per post.
Issy Lockett A+
Beauty micro-influencer Issy from the UK has 15,000 followers and an average engagement rate of 6.12% per post.
Lydia Grayce A+
Lydia is a beauty influencer from North Carolina with 16k followers and an incredible engagement rate of 20.85% per post!
Special Effects and Makeup artist in the US, this micro-influencer has 18k (all real!) followers and an average engagement rate of 9.80%. That’s approximately 1,800 interactions per post.
German micro-influencer with 27k followers and an average engagement rate of 13.42%. That’s about 3,500 interactions per post!
British micro-influencer and professional makeup artist with 23k followers and an 17.13% engagement rate!
UK makeup artist with 43k followers and an engagement rate of 7.54%, that’s approximately 4,000 interactions per post!
Professional Makeup artist and micro-influencer, Sarah has 45k followers and an impressive engagement rate of 9.63% per post.
With so many makeup enthusiasts on the rise, there’s no doubt that 2019 is going to be an exciting year for beauty.
Who are your favorite beauty influencers at the moment?
Do you represent a brand? Curious how a micro-influencer campaign would go? Our software auto-calculates prices based on average reach and engagement. If you were to recruit all 25 of the influencers listed here, you could reach an audience of 800,000 people (90% female) and generate nearly 75,000 engagements for a budget of just $3,600 … that’s $0.05 per engagement. Wow!
Need help finding influencers in a specific niche? Upfluence would love to help. Just request your free demo here and we’ll help you identify top influencers in ANY niche.
Thanks for reading!