25 Beauty Instagram Micro-Influencers to Follow in 2019

Share on facebook
Share on twitter
Share on linkedin

A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. 

Fresh talent, tight micro-communities, #bratz challenges, and lot’s of color. These 2019 trends have already taken off thanks to legions of digital beauty fanatics. But who are the newest beauty trend-setters on Instagram? Whether you’re a brand or just a beauty addict, you should know which beauty micro-influencers are already taking off in 2019!

Of course, it’s not always easy to pin down raising stars (Instagram is so vast!). To help narrow the search for the greatest #MUA, we’ve leveraged our influencer search engine to source a list of 25 highly-engaging influencers who outperform the rest. 

An image of six Instagram beauty influencers from 2019
Source: Instagram. Featuring (left to right) @lenaaleew, @christiana.gabriele, @rischny, @mua.lydia, @krawallbambi, @kam_lester

Our methodology: 

 By using a combination of keywords and quantitative criteria, Upfluence analysts were able to identify top Instagram beauty influencers within the micro range (5k – 55k followers.) To do so, the proprietary technology compares influencers of similar audience sizes / niche to figure out who has the greatest engagement, likes, and comments. (Remember: engagement rate = the average number of interactions per post divided by total audience.) Those that rank in the top 5% of their audience bracket receive a letter grade of A+. Of course, here you’ll only find the crème de la crème!

Without further ado, here are our A+ beauty micro-influencer picks of 2019: 

 

Stens A+

Stens is a US micro-influencer with 34k followers and an impressive 11.68% average engagement rate. That’s almost 4,000 interactions per post! Compared to similar influencers, Stens ranks A+ in every category. Within the software you can also check out her audience analytics (97% female, 98% real), her key posting times, performance history (she’s on the rise!), and much more.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Stens

Christiana Gabriele  A+

US influencer with 27,000 (all real) followers and an engagement rate of 37.22% per post. Exceptional!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Christiana Gabriele

Emma Donado A+

Vegan / beauty teen micro-influencer from Chicago who has 7,330 followers and an ER of 15.02% per post! That’s approximately 1,100 interactions per post. Compared to similar influencers, Emma outperforms in every category.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Emma Donado

Daniel Jewels A+

Beauty Instagram micro-influencer with 19k followers but an incredible avg. engagement rate of 19.48%! That’s approximately 3,700 interactions per post.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Daniel Jewels 

Geena Samantha A+

German beauty micro-influencer, 19k followers, 9.39% engagement rate.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Geena Samantha

Kameron Lester A+

This beauty influencer from LA has 24k followers and an avg. engagement rate of 12.34% per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Kameron Lester 

Lena A+

German beauty influencer with 13k followers (100% verified as real!) and an engagement rate per post of 11.81%!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Lena 

Selma A+

Micro-influencer from the US with 10k followers and an avg. engagement rate of 8.58%

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Selma

Sincerely Oghosa A+

UK beauty micro-influencer with 13k followers and an avg. engagement rate per post of 8%.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Sincerely Oghosa

Frederike Scheibe A+

German beauty micro-influencer, 30k followers and 12.78% engagement rate. That’s approximately 3,800 engagements per post! Frederike ranks A+ in every category compared to similar influencers.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Frederike Scheibe

Oh!MGlashes A+

Micro-influencer from the US with 10k followers and an average engagement rate of 7.03%

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Oh!MGlashes

Japanslayz A+

Beauty micro-influencer from Atlanta, Georgia with 25k followers and an engagement rate of 12.52% per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Japanslayz  

Destinie Diaz A+

This micro-influencer from the US has 48k followers and an engagement rate of 14.26%…That’s approximately 6,800 interactions per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Destinie Diaz 

Ashleigh Renelle A+

Micro-influencer from Canada with 32k followers and an 11.32% engagement rate..That’s nearly 3,600 interactions per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Ashleigh Renelle

Lilliam Baez A+

Lilliam is a Dominican makeup artist living in LA with 54k followers and an engagement rate of 8.54% per post.
25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Lilliam Baez

Krawallbambi A+

A.k.a. ?????????, this German micro-influencer has 35k followers and an average engagement rate of 6.66% per post.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Krawallbambi

Laura Alksne A+

This beauty micro-influencer from Lativa has 13k followers and an engagement rate over 17% per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Laura Alksne

Lizz Beasley A+

This Californian mom has 25k followers and an average engagement rate of 6.07% per post.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Lizzie Beasley

Issy Lockett A+

Beauty micro-influencer Issy from the UK has 15,000 followers and an average engagement rate of 6.12% per post.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Issy Lockett

Lydia Grayce A+

Lydia is a beauty influencer from North Carolina with 16k followers and an incredible engagement rate of 20.85% per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Lydia Grayce

Ellie A+

Special Effects and Makeup artist in the US, this micro-influencer has 18k (all real!) followers and an average engagement rate of 9.80%. That’s approximately 1,800 interactions per post.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Ellie

Delara Creates A+

German micro-influencer with 27k followers and an average engagement rate of 13.42%. That’s about 3,500 interactions per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Delara Creates

Rebecca Capel A+

British micro-influencer and professional makeup artist with 23k followers and an 17.13% engagement rate!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Rebecca Capel

Summar Hunjan A

UK makeup artist with 43k followers and an engagement rate of 7.54%, that’s approximately 4,000 interactions per post!

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Summer Hunjan

Sarah Redzikowski A

Professional Makeup artist and micro-influencer, Sarah has 45k followers and an impressive engagement rate of 9.63% per post.

25 Beauty Instagram Micro-Influencers to Follow in 2019 - Beauty influencer Sarah Redzikowski

 

With so many makeup enthusiasts on the rise, there’s no doubt that 2019 is going to be an exciting year for beauty. 

Who are your favorite beauty influencers at the moment?

Do you represent a brand? Curious how a micro-influencer campaign would go? Our software auto-calculates prices based on average reach and engagement. If you were to recruit all 25 of the influencers listed here, you could reach an audience of 800,000 people (90% female) and generate nearly 75,000 engagements for a budget of just $3,600 … that’s $0.05 per engagement. Wow!

Need help finding influencers in a specific niche? Upfluence would love to help. Just request your free demo here and we’ll help you identify top influencers in ANY niche.

Thanks for reading!

 

Share this blog post

Share on facebook
Share on twitter
Share on linkedin

We have solutions for you

Start scaling your influencer marketing campaigns with Upfluence Software right away. We also have influencer & content marketing specialists ready to take on your next campaign!