Influencer Marketing description
Most of us didn’t know what to expect when social media was introduced to the Internet. Even until now, when social media culture has completely and constantly transformed, the Internet…
Since you’re already reading this article, you most likely already know what “influencers” are, and that they have become a powerful force in the marketing landscape. We’re also going to…
In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars market in 2020. Marketers, agencies, and brands of all sizes are…
Imagine yourself as an influencer for a moment. Ready? You are a mid-size beauty vlogger on Youtube, and brands frequently offer collaborations in exchange for products or money. It’s a…
Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur Institute during the weekend of September 20-23. Organized by Adrien “ZeratoR”…
There is no surprise that the holiday season is the busiest time of the year - which means people are spending significantly more money on products and services: Gifting, celebrating,…
Early on in an influencer marketing campaign, if not the first step, brands must ask themselves several questions: How much will I pay my influencers? Do they need to be…
[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. You…
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