How to reach out to influencers

Reach out to influencers

Once you’ve identified the influencers you’d like to work with, the next step to securing a partnership is knowing how to reach out to influencers. The way you approach influencers is crucial to the success of your campaign. You need to become an expert at crafting the perfect message while managing outreach at scale and […]

French law on influencer marketing could revolutionize influencer-brand interactions globally.

French law influencers

The new legislation, implemented on June 1st, cracks down on unethical practices in the industry, particularly undisclosed partnerships, fraudulent collaborations, and risky product promotion. Aimed at protecting citizens, especially minors who form a significant portion of influencer followers, the law combines existing and new regulations. Key provisions of the law include: Clearer definitions: The law […]

Leverage your Food Creator Collabs with Upfluence


Your brand can benefit from influencer marketing focusing on food content creators. And you don’t necessarily have to be connected with food supplies and production. How? Let’s look at this step-by-step guide and inspiring use cases! Step 1 – Create a list of highly relevant influencers Shortlist the most relevant creators using the Creator Search […]

Top 20 food influencers

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Food content is exploding on the internet. Whether you’re interested in healthy eating, feeding a family on a budget, cooking vegan dishes or baking there are food influencers out there for you. Social media is driving food trends such as Cloud Bread, Butter Boards and Baked Feta Pasta, as well as offering tips and recipes. […]

Brand ambassador email template for collaboration

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Working with brand ambassadors is a top strategy for activating fans in your network and turning them into influencers for your brand. People trust other people more than ads, so working with brand ambassadors will help your brand connect with new audiences and drive growth.  Whether you want to collaborate with an A-list celebrity or […]

Influencer brief template: 6 steps to success!

influencer brief template

In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. We’ve seen it too many times: brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. That’s why […]

Influencer contract template & practical tips!

contract template

Putting together an influencer contract doesn’t need to be scary! Influencer contracts have become an essential best practice for successful influencer campaigns, so it’s important that you understand why you need one, and more importantly, how to write one. Influencers will expect to have some kind of written agreement or contract that outlines the expectations […]

Top influencer marketing tips for 2023

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A new year brings a new set of challenges for marketers to overcome. With economic uncertainty making the headlines, tighter marketing budgets are sure to follow. This means that you need to make every dollar count! You can start by choosing strategies such as influencer marketing that offer the highest ROI. Whether you’re new to […]

The February Edition: Influencer Marketing News and Trends

influencer marketing roundup

This month has seen a flurry of marketing activity for many of you. From Valentine’s Day campaigns, to Black History month and the Super Bowl, there have been plenty of opportunities to harness your creator partnerships to boost your brand. As winter draws to a close, people are thinking ahead to vacations. With this in […]

3 killer influencer/brand collaboration email samples

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Influencer collaborations take many shapes and sizes, but they all have one thing in common, they all came about thanks to a brand collaboration email. Once you’ve done the hard work on identifying which influencers you want to work with, the next challenge is to convince them to partner with your brand. Now, if you’ve […]

The Top 20 Fitness Influencers Making an Impact

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Looking to partner with leading fitness influencers? Here are some of our favorite fitness influencers to help you get started. From chiseled abs and downward dogs to green smoothies and squats, fitness influencers are dominating Instagram feeds in a way that we’ve never seen before.  We all want to look and feel good, and fitness […]

How to Find Instagram Influencers: 12 Easy Steps to Guide Your Search

How to find Instagram influencers

Instagram is the platform of choice for many brands doing influencer marketing. In fact, Instagram accounts for 44% of influencer marketing spend, consolidating its place as the number one social network for influencer marketing, although TikTok is starting to catch up! To start tapping into creator content on the app, you need to know how […]

Top 20 travel influencers to watch this year

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After being restricted for so long during the pandemic, travel is back! Whether you want to team up with creators for your next campaign or are just enjoying some armchair travel, these top travel influencers are the ones to watch this year! We’ve cherry-picked the rising stars of the travel niche to bring you a […]

7 influencer email templates to boost your outreach

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Every successful influencer partnership starts with a killer outreach message. Contacting an influencer who has never heard of your brand or tried your products is a challenge. In that first outreach message, brands need to introduce their brand, get creators excited about their products and convince creators to collaborate with them to promote a product […]

How much should you pay influencers? 6 factors to consider

how much to pay influencers

When planning your influencer marketing budget, deciding how much to pay influencers is no easy task. The influencer marketing industry has matured and creators are now working full-time on brand partnerships. As influencer marketing continues to deliver results for brands, influencers are becoming adept at negotiating higher fees in recognition of their work. But as […]

Influencer outreach email template

influencer email outreach template

Finding and securing fruitful long-term influencer partnerships begins with the very first outreach email. You need to know how to convince your chosen creator to work with your brand from the start. A great influencer outreach email shows what your brand has to offer, is clear about expectations and tells an influencer exactly why they’d […]

How to find a brand influencer to promote your business

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You’ve seen the likes of Glossier drive tremendous growth thanks to creators and you want to do the same for your business. Working with brand influencers has now become an essential digital marketing strategy. It’s time for you to join the 93% of marketers running influencer marketing campaigns. If you’re new to influencer marketing, or […]

Real vs. Fake Followers: FREE Tool to Detect Fake Instagram Followers

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You’ve heard the hype around influencer marketing as a top-performing digital marketing strategy, but naturally, you want to know about the potential pitfalls before launching your first campaign. You’re not alone, 67% of brands are still concerned about influencer fraud. Avoiding working with influencers that have fake followers and fake likes is a must for […]

How to Find Influencers on TikTok: A Practical Guide

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In this article, we’ll explore how to find influencers on TikTok that align with your brand values and industry niche. From starting your search on TikTok, to scaling your process for finding influencers! Let’s get started!   Influencer marketing on TikTok has proven to be a very lucrative strategy. If you’re looking to harness the organic […]

6 Influencer Metrics to Help You Select the Right Influencers

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Top influencer metrics to analyze before selecting an influencer: Follower count Estimated Reach Impressions Engagement Rate Fake followers Branded Content Frequency Finding the best influencers to work with is like any recruitment process, you need to measure each profile against certain criteria needed for the job. When looking for influencers, your list might include things […]

The January Edition: Influencer Marketing News and Trends

influencer marketing roundup

We’re a month into 2023 which means you’ve had a few weeks to plan and prepare for the year ahead. The beginning of the year is a great time to take a step back and look at the bigger picture. It’s a time for strategizing, finalizing your goals and getting ready to dive into running […]

How To Tell If An Influencer Has Fake Followers

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Influencer marketing is built on authenticity, so identifying fake followers is the first line of defense against fraud, and misrepresentation in the industry. Before launching a new campaign, brands need the ability to detect (and avoid) influencers with fake followers. Brands can identify fake followers by looking out for: extreme engagement rates (very high or […]

How to create an influencer agreement template

influencer agreement template

The negotiation stage of influencer partnerships is often the last hurdle to jump before you can officially launch your campaign. Like any other business partnership, a signed agreement will help both the creator and the brand to feel reassured that expectations will be met. Every campaign will be different, but it’s useful for you to […]

Influencer engagement: everything you need to know

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If you want to find the best influencers for your next campaign, then you need to understand influencer engagement. Analyzing an influencer’s performance is a key step in deciding whether they will be a good match for your campaign. They might post pretty pictures and use the right hashtags – but are they actually driving […]

7 types of influencer marketing campaigns you should try


Due to its ability to boost conversions, increase notoriety, and generate sales, influencer marketing is quickly becoming the go-to solution for brands who want to supercharge their growth. As the industry has grown, new technology and methods are refining the way we identify, recruit, and report partnerships. Now with the possibility to create different types […]

Influencer Gifting and Product Seeding – How to get it right

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Product seeding (or influencer gifting) is an essential component of any influencer campaign. It’s a strategy that works for direct-to-consumer and eCommerce brands of all sizes. Whether you want to drive brand awareness with a giveaway competition or drive sales with a promo code campaign, influencer gifting (or product seeding) will kick-start your influencer marketing […]

How to Hire an Influencer to Promote Your Brand

Before you can start to reap the benefits of influencer marketing, you need to know how to hire an influencer for your campaign. Finding the right influencers and building new partnerships is a key skill for any marketer. But, hiring an influencer doesn’t need to be a long and complicated process. As long as you […]

How to get influencers to promote your product


You’ve heard about the benefits of influencer marketing, that it can help boost brand awareness, engagement, and sales. In fact, 90% of markters agree that it’s an effective strategy. Some brands make it look so easy, yet there’s a lot of work that goes into building profitable influencer partnerships. You can’t fire out a stream […]

How to plan your influencer marketing budget

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Behind every successful campaign is a well-planned influencer marketing budget. It might not be catchy, but it’s true! If you want to make sure that you reach your goals without frivolous spending, then it’s necessary to plan your influencer marketing budget properly. Almost every marketer is delivering influencer campaigns as part of their digital strategy. […]

How to run an influencer marketing campaign in 7 steps

how to run campaigns

Influencer marketing is one of the most versatile strategies out there. Every campaign can be 100% adapted to your industry and audience to help you achieve your goals. Each campaign is different, this means there is no set script for how to run an influencer marketing campaign. However, there are some common steps that all […]

25 Beauty Instagram Micro-Influencers to Follow Right Now!

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A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links.  Organic make-up; striking colors on eyelids; skincare; and embracing natural hair; these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. Whether you’re a brand that wants to find beauty influencers or just a beauty addict, you should know […]

6 Top Influencer Marketing Trends For 2023

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What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the future. With a lot of uncertainty around the global economic situation, ever-changing social media algorithms, and the pressure to get the most out of your marketing budget, it’s no wonder […]

The December Edition: Influencer Marketing News and Trends

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It’s almost the end of the year. Hopefully, your holiday season campaigns have delivered the results you expected, and you can close out the year on a high! December is a good time to reflect on the successes and learnings from the past year and prepare your influencer marketing strategy for the year ahead. Whether […]

Key Opinion Leaders (KOL): Your guide to Who, What & Why!

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Let’s start at the top and cover a few questions. What is a KOL, what does it mean, what do they do, and are they also influencers? What does KOL mean: Key opinion leader. Who are KOLs: Well-respected, trusted, individuals with proven experience and expertise in industries that require specialist knowledge.  What do KOLs do: […]

How to Find the Perfect Influencers for Your Niche

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Finding your perfect influencer is simple when you know how! Here are 3 tips for how to find influencers in your niche. List everything you’d love to see in your ideal influencer. Get creative and specific – Upfluence can handle the most detailed of requirements! Don’t forget about your customers, they make great ambassadors, and […]

How to find influencers on Twitter

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While you may not find ‘traditional’ social media creators on the platform, Twitter is brimming with key opinion leaders in every industry niche. You can find influencers on Twitter by searching the platform itself using hashtags, lists, Tweetdeck and other free tools. To save time and pinpoint exactly the right influencers, we’ll show you how to […]

The November Edition: Influencer Marketing News and Trends

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We hope the Thanksgiving holiday was a welcome break for those celebrating. As we head into December, the countdown until the end of the year is rushing full speed ahead. With only a few weeks left to make the most of holiday sales before we’re over the finish line of Q4, look no further for […]

7 influencer marketing myths that need busting!

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While influencer marketing has earned its place as a top digital marketing strategy for many businesses, there are still some myths that prevent marketers from getting the most from working with creators. Even though 93% of marketers have used influencer marketing, some have never tried it or have seen only limited success because certain influencer […]

KPIs for Influencer Marketing – A Complete Guide


Every marketer is tasked with measuring the impact of their campaigns and calculating the overall ROI. You should therefore choose KPIs for influencer marketing campaigns that align with your goals. This is how you evaluate if your influencer marketing campaign has done what you set out to achieve. To fully understand the performance of your […]