Influencer Marketing description
Since you’re already reading this article, you most likely already know what “influencers” are, and that they have become a powerful force in the marketing landscape. We’re also going to…
In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars market in 2020. Marketers, agencies, and brands of all sizes are…
Imagine yourself as an influencer for a moment. Ready? You are a mid-size beauty vlogger on Youtube, and brands frequently offer collaborations in exchange for products or money. It’s a…
Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur Institute during the weekend of September 20-23. Organized by Adrien “ZeratoR”…
There is no surprise that the holiday season is the busiest time of the year - which means people are spending significantly more money on products and services: Gifting, celebrating,…
Early on in an influencer marketing campaign, if not the first step, brands must ask themselves several questions: How much will I pay my influencers? Do they need to be…
[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. You…
With Instagram, a photo could receive tens of thousands of likes within the first seconds it’s published. Well-performing influencers could attract anywhere from a few thousand to millions of engagements…
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