Influencer Marketing description
This piece was originally published in August 2019, and was last updated in December 2020. Influencer marketing has become a key pillar of digital marketing strategies and has had to…
Cocktails (and mocktails!) come in all shapes and sizes, shaken or stirred, there’s something for everyone’s taste! Some of the most engaging content online is influencers using their creative flair…
The world of professional gaming leagues has taken off! Competitive online gaming, otherwise known as esports, boasts growing online audiences on streaming platforms such as Twitch and Facebook Gaming. The…
For brands selling online, social commerce is the next big trend defining consumer shopping habits. As we spend increasing amounts of time scrolling through social media on our phones, it’s…
Retailers have had to be agile and digitally savvy to survive the impact of the pandemic this year. Businesses have embraced eCommerce and social commerce like never before. But the…
Social influence shouldn’t only be the preoccupation of social media influencers when brands can also be influential in their own right. Developing an impressive social presence and building brand awareness…
The arrival of the holiday season signals a marketing frenzy as brands pour all their efforts into driving sales during the biggest shopping period of the year. Whether you’re managing…
It’s that time of year when brands in every industry sprinkle their influencer campaigns with a touch of holiday magic. Given that this holiday season comes during what can politely…
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