Influencer Marketing description
With its emphasis on high-quality visual content, Instagram is the perfect platform for models to showcase their talent. The popularity of fashion and beauty content on the channel has encouraged…
You've heard the hype around influencer marketing as a top-performing digital marketing startegy, but naturally you want to know about the potential pitfalls before launching your first campaign. You're not…
After investing time, money, and resources into an influencer marketing campaign, you want to see the best results possible. Influencer-generated content (IGC) can continue to serve your brand beyond the…
When investing in a new laptop, smartphone, or smart TV savvy consumers are turning to tech YouTube channels and Twitch unboxing videos to learn more about the products before making…
Your influencer marketing campaign is wrapping up, but how do you know if it’s been a success? Choosing influencer marketing KPIs (key performance indicators) that align with your goals will…
Social commerce is rapidly becoming a lucrative new revenue channel for eCommerce businesses. Leveraging your brand’s social media presence to promote products and generate sales natively within social apps brings…
Before we begin, we’d like to get the ugly truth out of the way: A lot of brands don’t know if their influencer campaign works because they (a) don’t track…
In the age of eCommerce and the rise of new technologies, the customer journey has changed dramatically, especially for online shopping. Now that consumers can shop online wherever and whenever…
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