Influencer Marketing in the UK
Learn about the state of influencer marketing in the United Kingdom in this report that analyzes influencer statistics across Instagram, YouTube, TikTok, Twitch and Pinterest. Get insights into their classification, performance metrics and audience. Plus, see a break-down of influencer data across the beauty, fitness and fashion industry.
UK Influencer Marketing Stats
This study is based on data collected between Sep – Nov 2021 from 102,848K influencer profiles. This report is powered by Upfluence.
Influencer distribution across platforms
Influencer reach across platforms
Instagram Influencer Stats
Instagram influencer categories
Followers: Micro: > 15K Regular: 15K – 50K Rising: 50K – 100K
Mid-size: 100K – 500K Macro: 500K – 1M Mega: > 1M
Instagram influencer engagement rate
Number of influencers per average engagement rate
Instagram influencer audience
Gender split
Age break-down
YouTube Influencer Stats
YouTube influencer categories
Followers: Micro: > 15K Regular: 15K – 50K Rising: 50K – 100K
Mid-size: 100K – 500K Macro: 500K – 1M Mega: > 1M
YouTube influencer views
Number of influencers per average number of views
YouTube influencer audience
Gender split
Age break-down
TikTok Influencer Stats
TikTok influencer categories
Followers: Micro: > 15K Regular: 15K – 50K Rising: 50K – 100K
Mid-size: 100K – 500K Macro: 500K – 1M Mega: > 1M
TikTok influencer engagement
Number of influencers per average engagement rate
TikTok influencer audience
Gender split
Age break-down
Twitch Influencer Stats
Twitch influencer categories
Followers: Micro: > 15K Regular: 15K – 50K Rising: 50K – 100K
Mid-size: 100K – 500K Macro: 500K – 1M Mega: > 1M
Twitch average views
Number of influencers per average number of views
Twitch influencer audience
Gender split
Age break-down
Pinterest Influencer Stats
Pinterest influencer categories
Followers: Micro: > 15K Regular: 15K – 50K Rising: 50K – 100K
Mid-size: 100K – 500K Macro: 500K – 1M Mega: > 1M
Pinterest influencer audience
Gender split
Age break-down
UK Beauty influencer stats
Beauty influencer distribution
Beauty influencer reach
Beauty Instagram influencer audience
Gender split
Age break-down
UK Fitness influencer stats
Fitness influencer distribution
Fitness influencer reach
Fitness Instagram influencer audience
Gender split
Age break-down
UK Fashion influencer stats
Fashion influencer distribution
Fashion influencer reach
Fashion Instagram influencer audience
Gender split
Age break-down
Top-Performing UK Influencers
@jamiegenevieve
- 1.4M Instagram followers
- 97% real followers
- 45K average likes
@spawnpoiint
- 184K YouTube subscribers
- 188K average views
- 47% audience is aged 25-34
@amberrosegill
- 2.6M Instagram followers
- 48% audience based in the UK
- 68% audience is female
@ladbaby
- 1.1M YouTube subscribers
- 5.6% average engagement rate
- 78% audience is female
@louisepentland
- 2.3M YouTube subscribers
- 60K average views
- 50% audience is aged 25-34
@sebinaah
- 442K Instagram followers
- 9.2K average likes
- 87ù audience is female
