Millennial Moms in the Influencer Marketing sphere

influencer marketing millennial moms upfluence

“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the US and 80% of new mothers, according to US Census Bureau of Data. It is not new however that mothers act as ‘chief financial officers’ in families, controlling up to 85% of household purchases and representing $2.4 trillion in […]