How Quora Can Enhance Your Content Marketing Strategy

Why you should be using this popular Q&A platform to take your content marketing strategy to a whole new level. 

Launched in 2010, Quora has fast become one of the most popular question and answer forums online, with over 200 million unique monthly visitors and 500k registered users as of the start of 2018. When Quora was first launched, it was mainly a place to discuss business and technology but today, this platform is home to a multitude of different topics and discussions between people from all over the globe. In fact, at present, there are over 400K topics on Quora and that number is continuously growing.

Why Quora is so successful

Today’s online users are always on the lookout for engaging content but more importantly, users want content that’s useful. Most online users turn to search engines in order to find out more about a particular topic or to answer a question they might have, and the websites that are able to provide the most relevant and useful answers to that search query or question are the websites that will appear higher up in search results, which is one of the first reasons why Quora is so successful. It offers users valuable insights and information on a wide array of topics. 

One of the other appealing aspects of Quora is the fact that people can get opinions and feedback on a number of different topics from their peers as well as industry experts. While you could read several different blog posts on a particular topic, there’s nothing quite like getting specific feedback from someone who already has experience in a particular area.

Why you should add Quora to your content marketing strategy

Quora offers brands multiple opportunities to enhance their content marketing strategies and boost their online presence. Here are just a few of the reasons why Quora should form part of your 2018 strategy:

1 – Boost your brand’s authority

Position your brand as an expert on a particular set of topics by showcasing your knowledge on Quora. By offering quality answers to user questions on a regular basis, not only will you boost your brand’s authority but you will encourage people to seek your brand out online more often. Just be sure to only answer questions that are related to what your business is selling.

2 – Drive more website traffic

In order to really benefit from Quora, it’s best not to post lengthy answers. Instead, rather give users a brief, engaging answer and include a backlink to your website where they can find more information and continue reading. Quora is an excellent platform for driving quality, targeted traffic to your website on a continuous basis.

3 – Gain a better understanding of your target audience

By paying close attention to the types of questions your target audience is asking, you can gain a better understanding of their pain points and needs. This will allow you to create more relevant content and to optimize your brand’s offering in order to appeal to your audience’s needs.

4 – Enhance your SEO efforts

Google prides itself on being able to provide searchers with the best possible information in response to their queries, which is why you will see Quora in your search results quite often. By being an active participant on Quora, you increase your chances of being found online. There is also the option of repurposing your content and posting it on Quora in order to reach a wider target audience.

The dos and don’ts of using Quora for content marketing

In order to get going on this Q&A platform, it’s recommended that you create a Quora Blog. Creating a blog is very straightforward and you can find the instructions on how to do it here. While Quora’s robot.txt file will prevent Google and other search engines from indexing your blog, it’s a great way to give users access to additional content and drive more traffic directly to your site. This, of course, means that you first need to make Quora users aware of your blog by posting content and answering questions on a regular basis. 

Here are a few dos and don’ts that you should know about when it comes to answering questions on Quora:

1 – Do be consistent

The more active you are on Quora, the more it will enhance your overall content strategy. Create a content schedule for your Quora blog and setup email notifications so that you know when a new question has been posted that you can potentially answer.

2 – Don’t promote your brand

Quora is about providing users with valuable content, not telling them about your latest product or service. By offering your users value in the form of information, they will automatically keep your brand in mind for when they need your particular product or service.

3 – Do credit others

If you are thinking about using another Quora user’s answer, it’s always best to credit them. This shows users that you are trustworthy and that you value your customers.

4 – Don’t be too late in answering a question

If possible, it’s always best to be the first person to answer a question to avoid getting lost in the noise.

5 – Do make it personal

The less generic your answers are, the more Quora users will want to hear from you so address them by name and make sure that each of your answers is unique, even if the questions are similar.

6 – Don’t ask for upvotes

An upvote is an acknowledgment that you answered a question well, however, tour content should speak for itself and asking for upvotes simply lets readers know that your brand isn’t confident about your answers.

Quora’s stats are very impressive and the platform is definitely an excellent way for brands to add something extra to their content marketing strategies in order to achieve even better results in 2018.

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