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Industry
- Beauty
Solution
- Integrating their Shopify in Upfluence
- Influencer Search & Selection
- Outreach & Activation
KPIs
- Get influencers Applications
- Increase Sales
- Improve Brand Reach & Visibility
ROI positive in 3 months - Our client’s journey from Zero to $1.4M in Sales
This client is a leading influencer marketing agency specialized in beauty clients. They manage campaigns from start to finish, including influencer identification, content creation, and ROI analysis.
Their Need
With a reputation for success, the agency aimed to provide its clients with the tools necessary to increase revenue and grow their businesses. They found their solution in Upfluence Software.
The Solution
By integrating Upfluence and their client s Shopify accounts, the agency was able to generate brand awareness and sales through influential customers.
Timeline
Month 1 - Onboarding & Campaign Set-up
- Partnership start
- Onboarding process
- Set up for success
- Stack integration
Month 2 - Building a thriving creator community
- Influencer matching
- Creator outreach
- Creator application
- Product shipment
Month 2-6 - Generating sales & iterative process
- Affiliation set-up
- Influencer payment
- Sales & ROI tracking
- Iterative process
Month 1
Onboarding & Campaign Set-up
Streamlined onboarding process
- 2 sessions with a CSM to dive into campaign needs
- Full support available for any technical requests
Set-up for success
- Hands on support for the set up of the first campaign
- Emails and brief templates provided for further needs
Seamless stack integration
- Gmail integration to reach out to influencers
- Shopify and Klaviyo integrations for affiliation set up
- PayPal integration to remunerate content creators
Month 2
Building a Thriving Creator Community
160K customers sent to Upfluence
- Identification of influential existing customers to turn them into brand ambassadors
15K influencers identified & contacted
- Around 10% of customers identified as content creators, meaning 15,000 potential collaborations
- Shopify integration allows for matching new influential customers continuously
3,4K influencer responses
- A tremendous response rate of 22.5% (3,375). Influencers are 2x more likely to work with brands they already purchase
2,7K influencer applications
- 80% influencer application rate for the campaign (2,700). They were also more likely to accept a product as payment or charge less
Month 2-6
Generating sales & iterative process
Product shipment
- Influencers picked a product in real-time from Shopify store inventory and provided their delivery details
- One-click orders shipment to their designated address
Affiliation set-up
- Seamlessly generated promocodes to track sales from influencers
- Affiliation model set-up to compensate influencers, based on their sales
The Results
Granular tracking, leading to a positive ROI in 3 months
ROI tracking
- Tracking of individual influencer performances inside Upfluence Software
- Real-time reports allowing ROI-driven decisions at different levels (per campaign, per influencer…)
Iterative process and continuous ROI improvement
- Renewed partnerships with best performers and stopped collaborating with bad performers
- Best practice implementation thanks to Upfluence’s detailed reporting insights
$1.4M
in Sales
19x
ROI
ROI+
in 3 months
