![Beauty Industry](https://www.upfluence.com/wp-content/uploads/2023/06/Beauty-Industry.png)
![plus pattern top](https://www.upfluence.com/wp-content/uploads/2022/10/plus-pattern-top.png)
![plus pattern bottom](https://www.upfluence.com/wp-content/uploads/2022/10/plus-pattern-bottom.png)
Industry
- Beauty
Solution
- Integrating their Shopify in Upfluence
- Influencer Search & Selection
- Outreach & Activation
KPIs
- Get influencers Applications
- Increase Sales
- Improve Brand Reach & Visibility
ROI positive in 3 months - Our client’s journey from Zero to $1.4M in Sales
This client is a leading influencer marketing agency specialized in beauty clients. They manage campaigns from start to finish, including influencer identification, content creation, and ROI analysis.
Their Need
With a reputation for success, the agency aimed to provide its clients with the tools necessary to increase revenue and grow their businesses. They found their solution in Upfluence Software.
![Beauty Case Study Illustration 1](https://www.upfluence.com/wp-content/uploads/2023/06/Beauty-Case-Study-Illustration-1-1024x541.png)
The Solution
By integrating Upfluence and their client s Shopify accounts, the agency was able to generate brand awareness and sales through influential customers.
Timeline
Month 1 - Onboarding & Campaign Set-up
- Partnership start
- Onboarding process
- Set up for success
- Stack integration
Month 2 - Building a thriving creator community
- Influencer matching
- Creator outreach
- Creator application
- Product shipment
Month 2-6 - Generating sales & iterative process
- Affiliation set-up
- Influencer payment
- Sales & ROI tracking
- Iterative process
![Beauty Case Study Illustration 2](https://www.upfluence.com/wp-content/uploads/2023/06/Beauty-Case-Study-Illustration-2-1024x964.png)
Month 1
Onboarding & Campaign Set-up
Streamlined onboarding process
- 2 sessions with a CSM to dive into campaign needs
- Full support available for any technical requests
Set-up for success
- Hands on support for the set up of the first campaign
- Emails and brief templates provided for further needs
Seamless stack integration
- Gmail integration to reach out to influencers
- Shopify and Klaviyo integrations for affiliation set up
- PayPal integration to remunerate content creators
Month 2
Building a Thriving Creator Community
160K customers sent to Upfluence
- Identification of influential existing customers to turn them into brand ambassadors
15K influencers identified & contacted
- Around 10% of customers identified as content creators, meaning 15,000 potential collaborations
- Shopify integration allows for matching new influential customers continuously
3,4K influencer responses
- A tremendous response rate of 22.5% (3,375). Influencers are 2x more likely to work with brands they already purchase
2,7K influencer applications
- 80% influencer application rate for the campaign (2,700). They were also more likely to accept a product as payment or charge less
![](https://www.upfluence.com/wp-content/uploads/2023/06/Beauty-Case-Study-Illustration-3.png)
![Beauty Case Study Illustration 4](https://www.upfluence.com/wp-content/uploads/2023/06/Beauty-Case-Study-Illustration-4.png)
Month 2-6
Generating sales & iterative process
Product shipment
- Influencers picked a product in real-time from Shopify store inventory and provided their delivery details
- One-click orders shipment to their designated address
Affiliation set-up
- Seamlessly generated promocodes to track sales from influencers
- Affiliation model set-up to compensate influencers, based on their sales
The Results
Granular tracking, leading to a positive ROI in 3 months
ROI tracking
- Tracking of individual influencer performances inside Upfluence Software
- Real-time reports allowing ROI-driven decisions at different levels (per campaign, per influencer…)
Iterative process and continuous ROI improvement
- Renewed partnerships with best performers and stopped collaborating with bad performers
- Best practice implementation thanks to Upfluence’s detailed reporting insights
![plus pattern top](https://www.upfluence.com/wp-content/uploads/2022/10/plus-pattern-top.png)
![plus pattern bottom](https://www.upfluence.com/wp-content/uploads/2022/10/plus-pattern-bottom.png)
$1.4M
in Sales
19x
ROI
ROI+
in 3 months