How to maximize your Facebook impact as a French ad agency [New Study]

How should an advertising agency advertise on Facebook?

This is a surprisingly challenging question to answer. Brands use Facebook to engage with customers and personify their company – but ad agencies don’t need people wearing their t-shirts. Meanwhile, publishers use Facebook as a platform to push their content to the masses – but most consumers on Facebook won’t be interested in an article on “The top 10 advertising tactics for 2016”.

So the question remains, how should a French advertising agency interact on Facebook? (more…)

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