How to find a brand influencer to promote your business

how to find a brand influencer

You’ve seen the likes of Glossier drive tremendous growth thanks to creators and you want to do the same for your business. Working with brand influencers has now become an essential digital marketing strategy. It’s time for you to join the 93% of marketers running influencer marketing campaigns. If you’re new to influencer marketing, or […]

How to Hire an Influencer to Promote Your Brand

Before you can start to reap the benefits of influencer marketing, you need to know how to hire an influencer for your campaign. Finding the right influencers and building new partnerships is a key skill for any marketer. But, hiring an influencer doesn’t need to be a long and complicated process. As long as you […]

Micro-influencer marketing: How to find and activate creators for your brand

find micro-influencers

There are two key methods for identifying micro-influencers: Using an influencer search tool, Discovering and recruiting influential customers. This post shows you how to do both, plus some practical tips for creator outreach and compensation. Micro-influencer marketing has fast become one of the most used and beneficial strategies for marketers.  Yes, their audience may be […]

Influencer Marketing Strategy Q&A: Joshua Weidling of Tiege Hanley

influencer marketing strategy Q&A

Joshua Weidling, Influencer and Social Media Manager at Tiege Hanley joined Paul Kahn, SVP Sales at Upfluence for a conversation about the successful influencer marketing strategies employed at Tiege Hanley. In this Q&A, Joshua reveals the best approach to identifying, contacting, and compensating influencers for long-term influencer marketing campaigns.  Introduction to Tiege Hanley Paul Kahn: Hello […]