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Micro-influencer marketing: How to find and activate creators for your brand
There are two key methods for identifying micro-influencers: Using an influencer search tool, Discovering and recruiting influential customers. This post shows you how to do both, plus some practical tips for creator outreach and compensation. Micro-influencer marketing has fast become one of the most used and beneficial strategies for marketers. Yes, their audience may be […]
How Micro-Influencer Marketing Can Transform Your Business
The early days of influencer marketing were about partnering with big-name celebrities who had a huge social media following to match their global visibility. No one had ever heard of micro-influencer marketing. But nowadays these types of partnerships are no longer the norm for influencer marketing campaigns. Working with the likes of Selena Gomez, Kim […]
