How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)

It’s 2016 and digital media should be an integral part of your brand’s marketing mix. The unprecedented growth of users logged onto the digital media landscape is something traditional marketers…

Continue Reading How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)

Luxury Brands: Don’t fall behind. Make Influencer Marketing an integral part of your 2016 PR strategy.

If you’re a good CMO, amongst all the other challenges, you’ll always be facing up to a couple of key questions. “How well are my marketing campaigns working?” and “What…

Continue Reading Luxury Brands: Don’t fall behind. Make Influencer Marketing an integral part of your 2016 PR strategy.