KPIs for Influencer Marketing – A Complete Guide

kpis for influencer marketing

Every marketer is tasked with measuring the impact of their campaigns and calculating the overall ROI. You should therefore choose KPIs for influencer marketing campaigns that align with your goals. This is how you evaluate if your influencer marketing campaign has done what you set out to achieve. To fully understand the performance of your […]

The key to calculating influencer marketing ROI

influencer roi

The number one mistake made by influencer marketers is waiting until their influencer campaigns are over to calculate the return on investment (ROI). Campaign planning involves big decisions such as setting goals and choosing KPIs that will affect how you measure ROI. This means it’s important to keep it top of mind from start to […]