The Social Path to Purchase: How Social Media & Influencer Marketing are Fuelling Online Purchases

Social media influencer marketing as a commerce strategy has proven to be one of the most successful sales strategies for e-commerce brands. There’s no denying we’re all spending a lot more time online. The internet has become central to how we work, learn, and shop. With store closures, and more time spent inside, it’s no […]

5 Reasons To Try Social Commerce [Infographic]

Social media channels have become an integral part of most brands’ marketing strategies and have proven themselves to be successful sales strategies for e-commerce brands.  E-commerce brands are capitalizing on the huge role that social media plays in the purchase journey from driving brand awareness to product discovery and conversions. Thanks to innovative new social […]