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Ysl Influencer Marketing Strategy

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Ysl
Influencer Marketing Performance
Total Engagement

8319179

Engagement rate

0.00%

Avg Engagement Per Post

3473.56

Cumulated Likes

8186488

Avg Likes Per Post

3418.16

Cumulated comments

132691

Average Comments Per Post

55.40

Cumulated Followers

508183098

Avg Followers Per Creator

212185.01

Ysl Demographic Breakdown

Gender
Female

86.91%

Male

13.09%

Top Ysl Influencers

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Ysl Creator
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Ysl Creator
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Insights by Post

Posts type by %
56.45%
14.15%
29.35%
<1%
Frame 37558

Drive creators programs that sell.

Ysl Influencer Marketing Report Summary

October, 2024

Upfluence is a powerful influencer marketing platform that excels in tracking and analyzing influencer statistics, similar to the detailed metrics provided for YSL’s recent campaign. By leveraging advanced analytics and data collection methods, Upfluence enables brands to have a comprehensive understanding of their influencer marketing performance.

Tracking and Analyzing Influencer Statistics

Upfluence uses AI-driven technology to gather real-time data about influencer performance across various social media platforms. This includes metrics such as the number of posts, engagement rates, audience demographics, and geographic distributions. For a brand like YSL, detailed statistics reveal vital insights such as:

Engagement Metrics: The overall engagement rate of 0.0007% indicates how well the content resonates with the audience. Upfluence can track likes, comments, shares, and overall engagement, enabling brands to identify which posts drive the highest engagement levels.

Creator Performance: Analyzing the average likes and comments per post (3418.16 likes and 55.4 comments for YSL) allows brands to understand how individual influencers contribute to the overall campaign. Upfluence provides tools to rank creators based on various performance metrics, making it easier for YSL to identify and collaborate with top-performing influencers.

Demographics and Engagement by Country: With data indicating the countries with the most creators (the US leading with 548 creators), Upfluence helps brands understand where their engagement is strongest. For example, exploring areas with the highest engagement rates (like Slovakia with 3.42%) could inform regional marketing strategies.

Enhancing YSL’s Influencer Marketing Strategy

Better Engagement

Using Upfluence’s insights, YSL can tailor its approach to maximize engagement within its target demographic. The high percentage of female creators (86.91%) indicates that the brand should design campaigns that resonate specifically with this segment. By analyzing which media types yield higher engagement rates (with carousels at 56.45% and reels at 29.35%), YSL can focus its content strategy on the formats that captivate the audience more effectively.

Optimizing Media Types

Given the percentages of media types, Upfluence would assist YSL in refining its content mix. For instance, since carousels and reels are the most used formats, understanding the engagement dynamics of these formats can lead to more targeted and efficient campaigns. Upfluence’s analytical tools could help YSL track the performance of these formats in real-time, allowing the brand to pivot strategies quickly if certain media types underperform.

Identifying Top-Performing Creators and Countries

By analyzing top creators like ‘r1na_r’ and ‘wawaahmad_official’ and their respective engagement statistics, YSL can focus on maximizing their relationships and leveraging these influencers for targeted campaigns that yield higher returns. Additionally, Upfluence allows the company to explore which countries display strong engagement (like the 2.66% from the Philippines), moving efforts toward these locales while potentially scaling back initiatives in lower-performing regions.

Overall, Upfluence serves as a comprehensive solution for brands like YSL to refine their influencer marketing strategies through precise data analytics, enhanced audience engagement, and optimized media strategy. By regularly analyzing these metrics, YSL can continually adapt its campaigns to maximize impact, engagement, and overall brand presence in the influencer marketing landscape.

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through creators

Want to go start scaling your creator programs? Book a call with our experts today and tailor Upfluence to your needs.

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