A representative sample of 1,000 alcohol influencers working with brands on Instagram, YouTube, TikTok and blogs were analyzed for this study based on data collected between July – October 2020. Our experts have analyzed sponsored influencer posts and identified collaborations with over 100 wine, beer and spirits brands giving insights into the performance of influencer marketing in the alcoholic beverages industry.
This report is powered by Upfluence.
The Alcoholic Beverages Industry
 The alcoholic beverage industry continues to grow and is expected to be worth $1,684 billion by 2025. Whilst there’s been a slight dip in revenue share from out-of-home sales due to COVID-19, by 2025 43% of spending on alcholic drinks will come from out-of-home spending at bars and restaurants. Offline sales of alcohol continue to dominate the market although the share of online sales is predicted grow from 2.5% to 3.1% by 2024.Â
Number of alcohol influencers across platforms
Our platform break-down shows Instagram to be the most popular platform used by alcohol influencers. Individual influencers may be active on more than one platform. Â
Most common platform combinations. Â
Average number of followers
Although there are fewer alcohol influencers on TikTok, they have by far the greatest number of followers. Â
Some Top Performing Influencers for You
@the_margarita_mum
- 98% real followers
- 110K followers
- 43% audience in the US
@bar_mixology_bartender
- 2.2K average likes
- 262K followers
- 89% post-effectivenessÂ
@tipsybartender
- 67K average likes
- 5.1M followers
- 72% audience female
@thegirlwithbeer
- 71% audience male
- 89K followers
- 99% post-effectiveness
@bad_birdy
- 4.3K average likes
- 187K followers
- 49% audience in the US
@wineteller
- 98% real followers
- 180K followers
- 103% post-effectiveness
