Last updated: July 2020
Looking to partner with leading fitness influencers? Here are some of our favorite fitness Instagram accounts to help you get started.
From chiseled abs and downward dogs to green smoothies and squats, fitness influencers are dominating Instagram feeds in a way that we’ve never seen before. We all want to look and feel good, and fitness influencers are the perfect inspiration for those looking to get in shape and lead healthier lifestyles. Where fashion and beauty influencers were once the leaders on Instagram, the health and fitness sector is hot on their heels.
Brands that are currently investing in Instagram marketing campaigns and want to reach out to their target audiences in a whole new way should be taking a serious look at influencer marketing campaigns. Influencer marketing budgets are on the rise. In fact, 2020 has seen 66% of marketers increase their influencer marketing budget.
Working with Instagram influencers is a marketing tactic that has the potential to give your brand a more credible image in the eyes of your customers, provide you with direct feedback on your products and services, and allow you to reach out to your audience in a more authentic way. Every fitness influencer takes a different approach to promote their personal brand, product recommendations, and routines, which means that you will need to select an account that has the right influencer follower demographics and matches your brand’s image for your campaign to be effective.
Without further adieu, let’s take a look at our top 20 fitness influencers making waves in health and fitness on Instagram.
20 of the Most Popular Fitness Influencers on Instagram
1. Michelle Lewin (13.7 M Followers)
Where Michelle once used to work in a clinic in Venezuela, today, she is one of the biggest fitness stars on Instagram. This model/bodybuilder has her own range of supplements and workout equipment and has also created two apps: Fitplan and Mealplan. Her motivational fitness videos and her down-to-earth nature are two of the reasons why her followers are so loyal to her.
2. Jen Selter (12.8 M Followers)
Based in New York, Jen inspires her followers with nutrition, fitness, and lifestyle posts on a daily basis. This influencer began her fitness journey in high school when she worked at a local gym. From there, she quickly gained millions of followers when her booty-based workouts started going viral. She has also collaborated with several health and beauty brands such as The Perfect Sculpt and Rebels Refinery.
3. Kayla Itsenes (12.4 M Followers)
This Australian fitness star has been posting up a storm on Instagram and won’t be slowing down any time soon. Kayla founded The Bikini Body Training Company and is the author of Bikini Body Guide. Kayla encourages her followers to share their before and after pics as a way to create a tight-knit community that inspires and motivates each other. In 2016, Kayla made it onto TIME Magazine’s list of the 30 Most Influential People on the Internet.
4. Simeon Panda (6.4 M Followers)
This fitness entrepreneur has graced the covers of several top magazines and is one of Instagram’s most popular influencers in the health and fitness space. It wasn’t until 2013 that this British trainer started having an impact online but today, Simeon has his own sportswear line and range of fitness accessories. His workout programs continue to be very popular with his followers and fans.
5. Lauren Kagan (3.8 M Followers)
In 2013, Lauren made the decision to take her health and fitness a little more seriously, which lead to her becoming a WBFF Bodybuilding Pro. Not only is Lauren a registered nurse but she’s also a personal trainer and fitness model with a passion for adventure. Lauren uses her Instagram account to share workout and nutrition tips and advice, with a strong focus on having a positive mindset.
6. Massy Arias (2.6 M Followers)
This health coach and fitness entrepreneur is a rising Instagram star that has been featured by several American, European, and Latin-American media outlets. Massy’s unique take on working out is one of the reasons why she is so popular. Not only does she combine cardio, strength training, and yoga routines, but she is known for always finding a way to workout wherever she is. She connects with her followers by encouraging them to post their before and after photos and by sharing sweet photos of her daughter.
7. Emily Skye (2.5 M Followers)
Emily is an Australian fitness influencer that is very popular amongst moms who want to stay fit and healthy during their pregnancies and get their pre-pregnancy bodies back. She’s all about setting realistic goals and making family a priority. Her daily workout posts and videos encourage body positivity and healthy lifestyle choices. Emily is a global ambassador for Reebok and regularly blogs about fitness, beauty, and nutrition.
8. Joe Wicks (3.6 M Followers)
Also known as The Body Coach, Joe aims to transform people’s bodies and lives one healthy meal at a time. Joe’s Lean in 15 cookbook series is what first put him on the map as a health and fitness influencer. He has since also developed a 90-day program that incorporates meal plans and workouts that will help his followers reach their goals. Publications such as Grazia, Cosmopolitan, and The Daily Mail, regularly mention Joe, which has boosted his following even further.
9. Rachel Brathen (2.1 M Followers)
Better known as Yoga Girl, Rachel is a best-selling Swedish author and yoga teacher who encourages mindfulness and making healthy lifestyle choices. Rachel’s account is associated with the hashtag #yogaeverydamnday and she posts about being a mom just as much as she does about yoga. This Instagram influencer has partnered with several brands in the past, including Eco Tools and Gevalia Coffee.
10. Alexa Jean (1.6 M Followers)
This Arizona-raised influencer is a mom of two, with a third baby on the way. Alexa is known for workouts that are easy to incorporate into a busy lifestyle and she has even created a pregnancy fitness guide for moms-to-be. By regularly posting about fitness and her family, she encourages her followers to lead a healthy, balanced lifestyle.
11. Alexia Clark (2 M Followers)
This certified nutrition specialist and personal trainer love to switch things up so that she’s always catering to different fitness levels. Alexia, who left her marketing job to pursue her passion for fitness, loves to use a wide variety of equipment to create her workouts so that her followers always have something new to try. She has also created the Fit For A Reason program, which you can sign up for on her website.
12. Rich Froning (1.4 M Followers)
Rich is a CrossFit junkie who works with brands such as Reebok, AdvoCare, and Renaissance Periodization. After achieving the title of Fittest Man on Earth four times, Rich quickly became one of the top influencers to watch on Instagram. Residing in Tennessee, Rich has created a number of different training programs that he sells on his website.
13. Lauren Fischer (1.2 M Followers)
Lauren is another fitness star that is well known for her performances in six CrossFit Games. Along with her regular training-related posts, Lauren connects with her followers by sharing photos from her life and her travels. While Lauren has made a name for herself in the world of CrossFit, she is also an accomplished weightlifter who has participated in several professional competitions. Grown Strong is a brand that encourages women to tap into their inner strength and is one of Lauren’s main initiatives at the moment.
14. Sam Asghari (1.3 M Followers)
While dating Britney Spears will put you in the spotlight, Sam is well known for his workout videos and as an up-and-coming actor. Sam started his fitness journey when he hit rock bottom and realized that he had to start making better lifestyle choices if he was going to get his life together again. Sam managed to drop 100 pounds in six months and hasn’t looked back since.
15. Shaun T (1 M Followers)
This fitness star and dad to twins made his mark when he created the Insanity workouts and wrote the book T is for Transformation. Shaun’s Instagram account features regular workout tips as well as before and after shots of his clients that he uses to inspire his many followers. Shaun also has created his own range of tees, hoodies, tanks, and pants, and even has a podcast that’s available on iTunes and Android.
16. Dylan Werner (705 K Followers)
This LA-based yoga teacher is making waves all across the globe. His strength, flexibility, and mobility make for amazing Instagram posts and he regularly runs workshops, retreats, and events for both yoga students and teachers. Along with having a sizeable following on Instagram, Dylan also has over 10,000 subscribers on YouTube. Dylan regularly partners with brands and sponsors, with Alo Yoga being his most long-standing brand relationship.
17. Jeanette Jenkins (667 K Followers)
Even though Jeanette works with a number of professional athletes from the NFL and NBA, she still posts workouts that anyone can follow. When she’s not working out in a studio, she can be found streaming from her home-based gym. Jeanette runs a website called The Hollywood Trainer that offers a wide selection of programs and tools that can be purchased online.
18. Bret Conteras (988 K Followers)
Also known as “Glute Guy”, Bret is an author and lecturer with a Ph.D. in sports science. Bret has published three books since 2013 and offers a range of programs and seminars on his website. Bret is also the creator of The Hip Thruster, a selection of products that focus on the lower half of the body. Along with his strong Instagram following, Bret has over 90,000 subscribers on his YouTube channel.
19. Kenneth Gallarzo (381 K Followers)
Vice president of the World Calisthenics Organization, Kenneth is best known amongst calisthenics fundis. Kenneth focuses on teaching his followers how to use their body weight to create the results they want without having to invest in expensive equipment. Along with his workshops and personal training services, Kenneth also works alongside brands such as Vivo Health and Banyan Botanicals.
20. Jay Maryniak (724 K Followers)
Based in New York, Jay is a renowned personal trainer and CrossFit athlete who has been diagnosed with Type I diabetes. His Instagram posts are a blend of cardio, strength training, kickboxing, and gymnastics. Before Jay started making a name for himself in the health and fitness space though, he went into rehab, which is where he turned his life around.
How to Find Influencers
Unfortunately, there are a lot of fake influencers out there and brands need to be discerning during their selection process if they want to see their Instagram marketing campaigns succeed. There are a number of different aspects to consider when reviewing potential influencers on Instagram, and follower numbers can be the most distracting! It’s relatively easy to build up a fake following on Instagram and if you’re wondering how to identify fake followers on Instagram, you’ll find this guide to detecting them quite useful.
What will an Instagram influencer charge for their participation in your campaign? Not every influencer will be the best match for your budget so it’s important to know what your budget is before you start approaching potential influencers.
Brands need to be strategic in their approach if they want to increase the likelihood of an influencer wanting to represent their brand or product. You can refer to this guide on How to Approach Instagram Influencers to gain a better understanding of this process.
Software such as Upfluence is making it easier for brands to identify the influencers that are best suited to their business goals and campaigns. By using tools that take the guesswork out of identifying the right influencers, your team can focus on more important aspects such as creating amazing creatives and brainstorming the best copy and campaign strategy.
In a world where it’s becoming increasingly difficult to engage with your target audience in a more authentic and personalized way, influencer marketing is one tactic that can give your brand the upper hand.
Looking to launch something more organically? Who better to activate than your customers? Your customers are your best brand advocates and ambassadors. With Live Capture, you can collect your website visitors’ and customers’ social media data, identify their impact on social media, and reach out to them to propose a partnership! Organic influencers who love a brand are 7x more likely to accept free collaboration and create sponsored content for less.