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Maximize Your Black Friday 2024 Sales through Creators: Proven Influencer Marketing Strategies

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Influencer Marketing Platform » Blog » Influencer Marketing » Maximize Your Black Friday 2024 Sales through Creators: Proven Influencer Marketing Strategies

Yes, it’s that time of the year: Black Friday Cyber Monday preparation. 

The Black Friday and Cyber Monday period has evolved into one of the most anticipated shopping events of the year, presenting a golden opportunity for brands to maximize their sales and reach new clients. For many, it has become the prime time to shop for luxury items or even to begin their holiday shopping. It is THE opportunity for e-commerce brands and Amazon stores to grow their business and increase sales significantly, as the volume of online sales is growing consistently.

In 2023, online sales for Black Friday increased by 8% and reached $70 billion. Not only that, but it is growing much faster than brick-and-mortar stores. 

With the increasing influence of social media, creators have become an indispensable channel for businesses looking to stand out in the crowded Black Friday space. Influencers can significantly amplify your brand’s message, drive meaningful traffic to your products, and increase your revenue.

They can be instrumental in helping steer the purchase intention of younger generations or new audiences since 97% of Gen-Z find ideas for purchase decisions on social media.

However, leveraging influencer marketing effectively requires strategic planning and execution. From booking creators well in advance to repurposing influencer-generated content across multiple channels, several best practices can help ensure a successful campaign. 

How to Optimize Your Influencer Marketing Campaign on Black Friday in 2024

Start partnering with creators several months in advance

Creators and KOLs recommend starting your Black Friday Cyber Monday journey as early as possible. Since this is an extremely competitive time for many companies and campaigns take time to implement, avoid being late and losing vital traffic by starting your creator programs a minimum of 2 months before your planned campaign start date. For 2024, August is a good time to start.

There are multiple advantages to starting this early:

  • Teasers: A good strategy is to utilize parts of the content package to tease the product or sale for Black Friday and Cyber Monday, keeping your audiences engaged week after week.
  • Maximize turnaround time: Sending briefs and products early can minimize the risk of delays and product shipment issues and give you time to turn things around.
  • Optimized time management and posting: By planning, you can always be ready to post at the optimal time of day depending on location, and have enough time to request changes if needed.
  • Cost optimizations and savings: Some influencers provide lower rates for companies looking to partner early on campaigns. This allows them time to properly plan their content and work on longer-term engagement.

This year, you can save time by streamlining your influencer campaigns and focusing your efforts on selling.

With Upfluence’s AI Search features, Drip Email Flows, and E-commerce integration, you can find and connect with the best creators and automate link and promo code creation to track sales, allowing you to run automated creator programs that sell. 

Use Creator Content to Retarget Prospects and Customers

Repurposing influencer-generated and user-generated content (IGC and UGC) for retargeting campaigns can significantly boost your marketing efforts. Utilize authentic and relatable content created by influencers to re-engage potential customers who have previously interacted with your brand or website.

If contractually stated, you can reuse videos on all major online ad management software (Amazon Ads, Meta, Google Ads, LinkedIn Ads, etc.)

Using this type of content (along with User-Generated Content) can have several great advantages for your Black Friday and Cyber Monday 2024 sales performance:

  • Authenticity: Authentic and trusted creator videos can create a stronger level of engagement compared to brand-sponsored posts. Industry experts cite authenticity as the ultimate objective when creating extremely strong relationships between brands, creators, and consumers.
  • Blending In: Since 67% of online users tend to skip the ads in videos, IGC and UGC of your product can stand out among the traditional posts users see from brands, blend more easily inside people’s feeds, and increase the lifetime value of your customer by up to 30%!
  • Better Click-Through Rate: Utilizing user or influencer-generated content has historically led to a better click-through rate compared to traditional ads, up to 4.5 times!

Tease your Audience Weeks Before Black Friday 2024

The period leading up to Black Friday 2024 is highly competitive, so it is essential to build anticipation early and increase your brand recognition.

Engaging creators to tease their audiences several weeks before the event can create a buzz and keep your brand top-of-mind.

Plan for influencers to post content about your upcoming deals weeks before Black Friday and during the period itself. This strategy helps build momentum and ensures your campaign stands out amidst the flurry of Black Friday promotions.

There are several advantages to teasing content with this strategy:

  • Better Storytelling: Studies show that more creative storytelling is linked to a much higher level of engagement, specifically for millennial users. Brands can use this info to create a compelling story within the teasers to create anticipation.
  • Increase Word-of-Mouth (WoM) Channel: Roughly 45% of consumers are more likely to discover a product via social media than any other channel over Black Friday and Cyber Monday, increasing your brand’s word-of-mouth (WoM).

Use a Multi-Channel Strategy, and improve performance marketing

A successful Black Friday and Cyber Monday campaign requires a multi-channel approach. Integrate influencer marketing with social ads, retargeting, and email campaigns to create a cohesive and comprehensive strategy.

Each channel should complement the others, reinforcing your campaign message and maximizing your reach. This multi-faceted approach ensures you engage with your audience at various touchpoints, increasing the likelihood of conversions.

So when crafting your Black Friday strategy, make sure that all of these channels are set up properly:

  • Email remarketing
  • Paid Search and Paid Media
  • Organic Social Media
  • Retargeting campaigns
  • SEO (Search Engine Optimization)

Focus on Selling This Black Friday 2024

Directing traffic from each campaign to a single selling platform, such as Amazon or Shopify, can streamline the purchasing process for consumers and reduce friction.

This focused approach simplifies your marketing efforts and makes it easier to track performance and conversions.

Ensuring all promotional efforts point to one central location can enhance the customer experience and improve sales efficiency during the busy Black Friday period.

  • Social Media is King: 58% of consumers on Cyber Monday and Black Friday will look for and purchase any products or exclusive offers that are suggested by the influencers they follow online. Finding creators that can reach your audience is crucial. 
  • Amazon Search: 66% of consumers said they start their search for products of all categories on Amazon rather than on Google or other search engines. So if you sell on Amazon, ensure your SEO is on point and your tech stack integrates with Amazon
  • Save Time on Optimization: Focusing on just one platform can allow you to more easily manage the storefront and make sure that all sales are successfully supported.

For example, if you are currently selling on Amazon, have you properly set up your Amazon store? We have compiled a series of tips, tricks, and guides to increase sales easily on your CMS platforms of choice.

Track Creator sales, performance marketing is key during Black Friday Cyber Monday

Monitoring the sales performance of your influencers is critical for assessing the return on investment (ROI) and optimizing future campaigns.

Use features like promo codes and coupons, tracking links, UTMs, and analytics platforms to measure each influencer’s impact.

Tracking these metrics provides valuable insights into which creators drive the most engagement and sales, allowing you to refine your strategy and focus on the most effective partnerships.

Here’s why tracking creator performance is important:

  • Campaign Control: For example, Simply Bread utilized Upfluence’s mass affiliate link creation tool to better control the flow and results of their influencer marketing strategy, leading to doubling their return on investment (ROI).
  • Precise Analytics: Upfluence’s analytics dashboard has all the features and insights you need to effortlessly and precisely collect, report, and analyze your results.
  • Make Smarter Decisions: Whether it is social media performance, affiliate programs, or sales performance, thanks to our native CMS integrations, you’ll always be able to develop more efficient strategies with Upfluence.

Leverage the right creators for Increase ROI and lower CAC

Micro-influencers, with their smaller but highly engaged audiences, often prove to be more cost-effective than macro-influencers. However, mid and macro-influencers might be instrumental in generating more reach and awareness. 

Authentic connections with followers can drive higher engagement rates and conversions, especially during Black Friday Cyber Monday 2024.

According to the Influencer Marketing Hub, 44% of companies prefer working with nano influencers, and 26% work closely with micro.

Finding influencers can be tricky, but focus on stronger engagement and lower costs, to increase campaign potential:

Take Your Black Friday 2024 Sales Strategy to the Next Level

With Upfluence, the #1 influencer platform for e-commerce brands on Amazon, Shopify, WooCommerce, BigCommerce, and Magento, you can run creator programs that sell.

Save time with automated outreach processes, find the most trusted and engaging creators, and streamline your campaigns all in one platform.

Implement Upfluence into your e-commerce tech stack and grow your e-commerce store today!

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