Top 5 Black Friday and Cyber Monday Influencer Campaigns That Drove Sales
Because of social media and digital marketing, Black Friday has shifted into not only a hectic in-store buying day but a weekly long online shopping spree, all coming to a close with the ever-growing Cyber Monday. Roughly 45% of consumers are more likely to discover a new product via social media than any other channel over Black Friday and Cyber Monday.
With the growing creator economy, influencer marketing has been a key tactic for e-commerce companies hoping to take advantage of these shopping holidays to not only generate sales but also increase brand recognition and traffic ahead of the holiday season.
Did you know? 58% of consumers on Cyber Monday and Black Friday will look for and purchase products or exclusive offers that are suggested by the influencers they follow online.
Brands have successfully created memorable and impactful campaigns that stand out in the cluttered digital world by utilizing the reach and reputation of creators.
Need some campaign ideas? This article looks at winning instances of successful influencer marketing programs for Black Friday and Cyber Monday, emphasizing tactics that have significantly increased both online sales and in-store foot traffic.
1. Gymshark's #BigDealEnergy
About the campaign
For their Black Friday sale, Gymshark, well-known for its limited offers, collaborated with influencers like KSI and Behzinga and used the hashtag #BigDealEnergy.
They concentrated on producing interesting video content for various platforms, such as Instagram and YouTube, where they leveraged popular tunes to produce viral moments.
Why it worked
Gymshark’s strategy leveraged built-in hype and viral content, engaging both existing and potential customers through humor and reliability. The multi-platform approach ensured broad reach and high engagement
The campaign was so successful that customers and smaller creators made videos to reminisce on the campaign months later.
Want to see more examples of winning e-commerce campaigns? See how Simply Bread drove 50% of their sales on Shopify and Branded 10x their ROI on Amazon, using creators on Upfluence.
2. Asos Black Friday Haul
About the campaign
One of the best ways to get people to buy your items is through social proof.
Viewing the product in a real environment, such as having someone wear the product or inside a common space, may provide a more real impression of the product.
Furthermore, According to McKinsey & Company, social proof, and word-of-mouth impact up to 50% of all purchasing decisions, making social proof videos a key tactic for your Black Friday marketing.
Why it worked
Asos Recruited a large number of fashion influencers to have an exclusive haul during the Black Friday 2023 event, flooding the channels with Asos messages and content. Everywhere you looked, Asos was present.
Also, rather than having to sift through thousands of listings on the internet, viewers of these haul videos got a sneak peek at most trending items available for purchase during the brand’s Black Friday sale.
To facilitate sales, Asos included product codes for every item showcased in the videos, making it easy to track sales back to the creator.
Plus, with a message of high discounts, and fast and free shipping, they enticed customers to convert even more.
3. NA-KD Black Friday Showcases
@militzayovanka J’ai fais un peu de shopping d’automne / hiver et je vous montre mes looks préférés ! Black Friday deals sur NA-KD.com 30-70% sur TOUT sauf les soldes. (Collaboration non rémunérée) #haulvetement #haulvetementfemme #essentielsautomne #essentielshiver #ideetenue #CapCut ♬ original sound - Militza Yovanka
About the campaign
Like many companies featured in this top 5 black Friday influencer campaigns list, NA-KD opted to have a conversion-focused campaign focused on what they know best: showcases and great deals.
The Swedish retail giant continued their already extremely strong influencer marketing by sending huge hauls of clothes to influencers all over the world, including non-English speaking countries like France, for total world domination.
Why it worked
Due to NA-KD’s constant content strategy, they did not need to craft grandiose storytelling behind their Black Friday campaign, focusing on beloved and trusted fashion influencers to showcase their products.
Leveraging their existing strong brand awareness, NA-KD focused on what their audience wanted – a huge Black Friday Deal.
Plus, by opting for a “gifting” strategy, they lowered their Cost of Acquisition (CAC) and increased the return on investment (ROI), while also showcasing many items listed on the website to increase conversions using their promo codes and trackable links.
Want to do like NA-KD, and find the best fashion influencer? Upfluence’s Advance AI Search feature will filter within our extensive creator database based on geolocation, metrics, and even specific industry niches (not just fashion)!
4. Walmart and JVKE's #WalmartSyncAlong
About the campaign
So far, this top 5 Black Friday and Cyber Monday list has been focused on online sales-driven campaigns. However, 81% of consumers start their season shopping in-store as opposed to online.
To drive traffic to their physical stores, Walmart recruited pop music newcomer JVKE to write and share a fun Black Friday jingle and challenged fans, along with the help of other online creators, to sing along to it in creative ways.
Why it worked
The TikTok audience has always been primed to participate in trends and challenges (this is how TikTok got its start after all), especially tied to specific songs. The #openverse challenge has been a staple of TikTok content, even skyrocketing some unknown artists into the mainstream media.
As an additional perk, Walmart offered a $100 gift card for the winner, driving customers back to the store.
The campaign received 3101 submissions in total, proving the effectiveness of promoting UGC (user-generated content).
@bmotheprince (Black Friday lip syncing under his mask.) Lip sync & use this audio for a chance to win a $100 @walmart gift card! #WalmartSyncAlong #Contest #Ad ♬ #WalmartSyncAlong - JVKE
5. Regatta's Black Friday Giveaway
About the campaign
Hundreds of companies, including Regatta, started giving away products over the Black Friday season to attract customers.
The outdoor brand sponsored a giveaway competition, ahead of the Black Friday period, with television personality Josie Gibson. She announced the winner along with the brand’s Black Friday sale.
This clever campaign sent a lot of traffic to the business’s website, increasing sales of their product.
Why it worked
Giveaways attract a wider audience and new customers by creating excitement and expectation.
In addition, increasing social media awareness and fostering brand loyalty ahead of the shopping period proved a key initiative for increasing sales.
Holding a pre-Black Friday giveaway can be a low-cost marketing strategy to stand out from rivals in the competitive retail space, which will ultimately enhance sales and brand recognition.
Are You Ready to Drive a Black Friday 2024 Influencer Campaigns that SELL
Upfluence, the #1 influencer platform for e-commerce brands on Amazon, Shopify, WooCommerce, BigCommerce, and Magento, helps you run creator programs that sell this shopping season.
Save time with automated outreach processes, find the most trusted and engaging creators, and streamline your campaigns, with an all-in-one platform. Implement Upfluence into your e-commerce tech stack and grow your e-commerce store today!