Why UGC is a powerful lever for authentic content marketing

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User-generated content (UGC) is crucial for building authentic content marketing, real connections and influencing your brand’s next generation of customers. We’ll explore the characteristics of UGC, and how it can help brands reach new audiences and drive sales thanks to added authenticity.  UGC is one of three types of content used in content marketing: brand-owned, […]

Choose Authentic Influencers For An Authentic Audience Connection

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Authentic influencer partnerships are now the industry standard. Gone are the days of the one-off shout-out and purely transactional partnerships. As influencer marketing has matured, brands and influencers are looking to invest time and resources in authentic relationships that bring value to both parties. For brands, authentic influencer content goes the furthest in connecting with […]