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Real vs. Fake Followers: FREE Tool to Detect Fake Instagram Followers
You’ve heard the hype around influencer marketing as a top-performing digital marketing strategy, but naturally, you want to know about the potential pitfalls before launching your first campaign. You’re not alone, 67% of brands are still concerned about influencer fraud. Avoiding working with influencers that have fake followers and fake likes is a must for […]
How To Tell If An Influencer Has Fake Followers
Influencer marketing is built on authenticity, so identifying fake followers is the first line of defense against fraud, and misrepresentation in the industry. Before launching a new campaign, brands need the ability to detect (and avoid) influencers with fake followers. Brands can identify fake followers by looking out for: extreme engagement rates (very high or […]
