Real vs. Fake Followers: FREE Tool to Detect Fake Instagram Followers
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You’ve heard the hype around influencer marketing as a top-performing digital marketing strategy, but naturally, you want to know about the potential pitfalls before launching your first campaign. You’re not alone, 67% of brands are still concerned about influencer fraud. Avoiding working with influencers that have fake followers and fake likes is a must for […]
How To Tell If An Influencer Has Fake Followers
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Influencer marketing is built on authenticity, so identifying fake followers is the first line of defense against fraud, and misrepresentation in the industry. Before launching a new campaign, brands need the ability to detect (and avoid) influencers with fake followers. Brands can identify fake followers by looking out for: extreme engagement rates (very high or […]