6 Influencer Metrics to Help You Select the Right Influencers

influencer metrics

Top influencer metrics to analyze before selecting an influencer: Follower count Estimated Reach Impressions Engagement Rate Fake followers Branded Content Frequency Finding the best influencers to work with is like any recruitment process, you need to measure each profile against certain criteria needed for the job. When looking for influencers, your list might include things […]

Macro-influencer or Celebrity? Your guide to working with the stars

macro influencer

Macro-influencers and celebrities are hugely influential thanks to their vast social reach and notoriety. It is easy to see why they are in high demand for brand collaborations. Their credibility and global online audience elevate brand awareness to a whole new level. Macro-influencers and celebrities are in the uppermost influencer tier, defined by their astronomical […]