Key Opinion Leaders (KOL): Your guide to Who, What & Why!

KOL Upfluence

Let’s start at the top and cover a few questions. What is a KOL, what does it mean, what do they do, and are they also influencers? What does KOL mean: Key opinion leader. Who are KOLs: Well-respected, trusted, individuals with proven experience and expertise in industries that require specialist knowledge.  What do KOLs do: […]

Understanding Influencer Types

Upfluence, influencer types

With so many influencer types and creators to suit every industry niche, it can be challenging to choose the right one for your marketing campaign. We’re sure you’ve heard the ROI hype, and it is definitely something to get excited about: influencer marketing is rated among the top forms of digital marketing, so finding the […]