Breaking the mould: Why Twitch isn’t only for gaming brands

Twitch non-gaming influencer

You would be forgiven for thinking that Twitch is a gaming-only platform. It started life as a niche platform for gaming and esports enthusiasts. But the popularity of live-streamed content and the recent pandemic has encouraged audiences seeking diverse forms of on-screen entertainment to flock to the platform. The increased appetite for non-gaming content has […]