Influencer Gifting and Product Seeding – How to get it right

Product seeding (or influencer gifting) is an essential component of any influencer campaign. It’s a strategy that works for direct-to-consumer and eCommerce brands of all sizes. Whether you want to drive brand awareness with a giveaway competition or drive sales with a promo code campaign, influencer gifting (or product seeding) will kick-start your influencer marketing […]

How to get influencers to promote your product

You’ve heard about the benefits of influencer marketing, that it can help boost brand awareness, engagement, and sales. In fact, 90% of markters agree that it’s an effective strategy. Some brands make it look so easy, yet there’s a lot of work that goes into building profitable influencer partnerships. You can’t fire out a stream […]