Why every D2C brand needs a data-driven influencer strategy

D2C influencer strategy

A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands to grow. Specializing in a select industry area, managing the manufacturing process, and selling directly to customers via online channels helps D2C brands eliminate the overhead costs of working with large retailers or opening a brick-and-mortar […]

Shopify + Upfluence for an end-to-end e-commerce influencer marketing strategy

ecommerce influencer marketing

Any robust e-commerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open rate, to which platform to invest in for paid ads. In order to start using data for growth, brands need first to decide what kind of data to collect and then understand how it can be […]