Privacy and Policy

This Policy was last updated on June 4, 2026.

Who we are

Our website address is: https://www.upfluence.com.

Upfluence (or “we”, “us” or “our”) is committed to respecting and protecting the confidentiality of its customers’ personal information. The purpose of this privacy policy (“Policy”) is to explain the methods and purposes behind the collection, utilization, sharing, and processing of personal information and how we prioritize the utmost confidentiality in safeguarding your personal information whenever you engage with Upfluence.

For California residents, please refer to the section titled “California Privacy Notice” below. This section contains additional information and disclosures concerning the rights of California residents.

Policy Coverage

This Policy is applicable to Upfluence’s global operations whenever you engage with us, regardless of the platform used. Whether you interact with our Upfluence websites, landing pages, social media pages, mobile applications, or through other means, this Policy governs our interactions. For example, it applies when you communicate with us via email, become a registered user, subscribe to our newsletters to receive promotional materials, or participate in promotions, product surveys, or product reviews.

Being a global company, Upfluence may transfer your personal information outside of the jurisdiction where you currently reside. Where personal information is transferred outside the European Economic Area, the United Kingdom, or Switzerland, Upfluence relies on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally recognized transfer mechanisms. In addition, certain service providers we collaborate with may access, process, or store your personal information in countries different from both our location and your place of residence.

When your personal information is utilized or stored in a jurisdiction other than your place of residence, it may become subject to the laws of that foreign jurisdiction. This includes any laws that permit or require the disclosure of information to government entities, government agencies, courts, and law enforcement in that particular jurisdiction. It is important to be aware of these potential circumstances concerning the handling and protection of your personal information.

Definition Of Personal Information or Personal Data

Within this Policy, the term “personal information” or “personal data” generally refers to information (regardless of format) that pertains to an identifiable person. This may encompass details such as your name, phone number, address, email, log in or user name or identification number, professional information and information relevant to your account with us (as applicable). Additionally, certain technical information may also fall under this category, but only if it can directly or indirectly identify you as an individual. Please note that anonymized information (rendered anonymous and incapable of being linked to any identifiable individual) is not considered to be “personal information” or “personal data”.

Personal Data We Collect And Why We Collect It

We may collect personal data in the following ways:

Media. If you upload images to the website, you should avoid uploading images displaying or containing personal information, including embedded location data (EXIF GPS) included. Please also note that visitors to the website or users of the mobile application can download and extract any location or other data from images on the website.

Contact forms. On forms such as demo bookings, contact us, newsletter sign-ups, and more, Upfluence collects personal information.

Information about your computer hardware and software may be automatically collected by Upfluence. This information can include: your IP address, browser type, domain names, cookies, access times and the address of the website from which you were referred or accessed the Upfluence service, site or application. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Upfluence website. Upfluence encourages you to review the privacy statements of websites you choose to link to from Upfluence so that you can understand how those websites collect, use and share your information. Upfluence is not responsible for the privacy practices, or the privacy policies or other content on websites, apart from the Upfluence website.

Upfluence collects and uses your personal information to operate its website(s) and mobile application(s) and deliver the services (such as a software demo) you have requested. Upfluence may also use your personal information to inform you of other products or services available from Upfluence and its affiliates.

Upfluence may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Upfluence does not sell, rent, or lease its customer lists or personal information to third parties for monetary compensation.

Upfluence may keep track of the websites and pages or areas our users visit within Upfluence’s sites and mobile applications, in order to determine what Upfluence content and services are the most popular. This data is used to improve Upfluence’s products and services, and to deliver customized content and advertising within Upfluence to customers whose behavior indicates that they are interested in a particular subject area. Apart from the foregoing, in the ordinary course of Upfluence’s business (which may include one-time events or transactions), Upfluence will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Upfluence or the site or mobile application; (b) protect and defend the rights or property of Upfluence; and, (c) act under exigent circumstances to protect the personal safety of users of Upfluence, or the public.

SMS. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Cookies and Similar Technologies. Upfluence uses cookies, pixels, tags, SDKs, session replay technologies, and similar tools to operate our website, improve user experience, analyze website usage, personalize content, and measure the effectiveness of our marketing activities. Cookies are small text files stored on your device when you visit our website, while other technologies may collect information regarding your interactions with our website and services.

Strictly Necessary Cookies: These cookies are required for the operation, security, and functionality of our website and cannot be disabled in our systems. They may be used for authentication and login management, security and fraud prevention, load balancing, cookie preference management, and form submission functionality.
Analytics and Performance Cookies: We use analytics and performance tools, including Google Analytics, Microsoft Clarity, VWO, Mixpanel, and Guideflow, to understand how visitors interact with our website and services. These technologies may collect information such as IP address, browser type, device information, referring website, pages visited, time spent on pages, clicks, scrolling behavior, navigation patterns, and session information. Microsoft Clarity and similar technologies may also use heatmaps and session replay functionality to help us improve user experience. Upfluence takes reasonable measures to prevent the collection of sensitive information through session replay technologies.
Advertising and Marketing Cookies: We use advertising and marketing technologies, including Google Ads, Microsoft Bing Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, to measure advertising performance, improve campaign effectiveness, and provide marketing communications that may be relevant to your interests. These technologies may collect information such as IP address, browser and device identifiers, website activity, conversion events, and interactions with marketing campaigns.
Functional Cookies: Functional cookies help provide enhanced website features and personalization, including remembering user preferences, language settings, previously entered form information, chat and support functionality, and interactive product demonstrations.

Managing Cookies. You can manage your cookie preferences through our cookie consent banner or your browser settings. Most browsers allow you to review, delete, or block cookies. Please note that disabling certain cookies may affect the functionality and performance of our website.

Payment data or transactions. Upfluence collects data to enable and assist in billing and obtaining payment, and for processing returns. Apart from payment information for monthly billing for certain services and software tools, Upfluence does not store your payment information. The payment processors are responsible for their own collection or use of your information, and such processors have their own privacy policies.

Who We Share Your Data With

Certain services made available via www.upfluence.com and the mobile application are delivered by third party sites and organizations. By using any product, service or functionality originating from the Upfluence.com domain, you hereby acknowledge and consent that Upfluence may share such information and data with any third party with whom Upfluence has a contractual relationship to provide the requested product, service or functionality on behalf of Upfluence.com users and customers; this includes, without limitation, third party contractors or vendors that provide services for Upfluence such as statistical analysis, to send you email or postal mail for communications and marketing, to process certain payments and returns, for advertising and promotional purposes, or to provide customer support. In connection with certain transactions and processing of monthly billing and use of Upfluence’s software and services, Upfluence shares your information and data with third party vendors. Certain vendors may process, access, store, or transfer personal data outside the country where the data subject resides, including in the United States or other jurisdictions. Where required by applicable law, Upfluence implements appropriate safeguards, including Standard Contractual Clauses (SCCs), adequacy decisions, or other legally recognized transfer mechanisms. Copies of relevant transfer safeguards may be requested by contacting us at compliance@upfluence.com.

Upfluence also may share your personal data with its own affiliates and parent companies, as well as our external advisers and auditors for the purposes of operating its business, as well as for the prevention or defense of claims, and to protect Upfluence’s legal and commercial rights. Upfluence may collect and use, and in some cases disclose, your information and data in order to cooperate or comply with subpoenas, search warrants, discovery demands or court orders, governmental or administrative agency investigations, including those legal proceedings that involve private parties.

In the event of a sale or transfer of our business or any similar transaction involving a substantial portion of our assets, Upfluence may disclose your personal information to the prospective purchaser. The disclosed information will be used strictly for the purpose of evaluating the proposed transaction. After the acquisition of the assets, the purchaser may utilize the personal information for the operation and management of the acquired business, or for other purposes as outlined in this Policy.

With respect to those third parties vendors providing the above services to Upfluence, such vendors have contractual obligations to Upfluence that govern their use of your personal information and data in connection with the services they provide to Upfluence, and to otherwise maintain your personal information confidential.

Where We Send Or Receive Your Data.

Department	Name of software used to process data	Categories of personal data	Purposes of processing	Categories of recipients	International processing or transfer may occur?	Time limits for erasure for each category of data	A description of the technical and organisational security measures
Tech	Amazon Web Services	Clients first and last names, email address, usage of the software.	Our software database is hosted on Amazon Web Services. We use clients personal data to provide access to the software.	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Tech	OpenAI	Clients’ email content	Provide assistance while creating, or editing a communication to creators. Whether for new outreach or ongoing communication.	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	All data is processed through the official OpenAI API which has the highest security standards in place. Additionnally, the feature is only activated through a “manual” action on the client side.
Sales	Salesforce	Prospects and clients first name, last name, company name, email address, phone number, country, last visit on the website…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Calendly	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo and calls.	Prospects and clients	Yes	3 years	One account
Marketing	Hubspot	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Kinsta	Clients first and last names, email address, usage of the software.	Our website is hosted on Kinsta. Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	As long as necessary to provide the service and comply with legal obligations.	One account
Marketing	Clearbit	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	One account
Marketing	Zapier	Prospects and clients first name, last name, company name, email address, phone number, country, last visit on the website…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	One account
Marketing	WordPress	Prospects and clients first name, last name, company name, email address, phone number, country, last visit on the website…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Prospect.io	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	30 days	Personal accounts linked to professional email address of each employee who needs an access
Marketing	N8N	Prospects first name, last name, company name, email address, phone number, country.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	30 days	One account
Marketing	Linkedin	Prospects first name, last name, company name, email address, phone number, country.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	Managed by Linkedin
Marketing	Google Analytics	Cookie based information: IP address, session ID, etc.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	As long as necessary to provide the service and comply with legal obligations.	Managed by Google
Marketing	Google adwords	Cookie based information: IP address, session ID, etc.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	TikTok Ads	Cookie based information: IP address, session ID, etc.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Microsoft Bing Ads	Cookie-based information, IP address, session ID, browser information, device information, advertising identifiers, website activity, conversion events	Advertising measurement, campaign attribution, conversion tracking, remarketing, audience creation, and advertising optimization	Prospects	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Microsoft Clarity	Cookie-based information, IP address, session information, browser information, device information, website interaction data, clicks, scrolling activity, navigation patterns, page visits, session recordings, heatmap data	Website analytics, user behavior analysis, heatmaps, session replay, website optimization, user experience improvements, and performance monitoring.	Prospects and clients	Yes	3 years	Personal accounts linked to professional email address of each employee who needs access. Upfluence takes reasonable measures to prevent the collection of sensitive information through session replay technologies.
Marketing	Meta Ads	Cookie based information: IP address, session ID, etc.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
Marketing	VerifyMagically / Million Verifier	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	One account
Marketing	Linkedin Sales Navigator	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	Managed by Linkedin
Marketing	VWO	Cookie based information: IP address, session ID, etc.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects	Yes	3 years	One account
Marketing	Twilio	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	One account
Marketing	Guideflow	Cookie based information: IP address, session ID, etc.	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	One account
Marketing	Apollo.io	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	3 years	One account
Marketing	Getcargo.io	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	As long as necessary to provide the service and comply with legal obligations.	One account
Marketing	Bison	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Lovable	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Marketing	Supabase	Prospects and clients first name, last name, company name, email address, phone number, country…	Providing useful and relevant information: scheduling demo, sending useful content about influencer marketing and our software.	Prospects and clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Customer Success	MixPanel	Clients usage of the software	Providing better experience on the software	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Customer Success	Intercom	Clients first name, last name, company name, email address, phone number, country, usage of the software, payment status.	Providing better experience on the software	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Customer Success	Modjo	Prospects and clients first name, last name, company name, email address.	Providing better experience on the software and service	Prospects and clients	Yes	3 years	Personal accounts linked to professional email address of each employee who needs an access
HR	Payfit	Employees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.	Create payslips	Employees	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
HR	Google Drive	Employees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.	Manage employee onboarding, health insurance.	Employees	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access + accountants + auditors.
HR	Rippllng	Employees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.	Process payroll in the US and store employee related data as well as US state and federal compliance	Employees	Yes	As long as necessary to provide the service and comply with legal obligations.	Internal access only
HR	Culture AMP	Employees personal information: name, address, email address, phone number, payslips, tax rate, social security ID.	Performance management process administration and workflows	Employees	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
HR	JazzHR	Applicant Tracking System	Management of employment applications and review process	Applicant candidates and employees	Yes	As long as necessary to provide the service and comply with legal obligations.	Administrator access only
Finance	Xero	Client name, invoicing contact, invoices, amount charged, currency, product description, unit volumes, and client accounting ID.	Accounting software, allowing compliant bookkeeping across all Upfluence subsidiaries	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access + accountants + auditors.
Finance	Panda Doc	Client name, contact, amount charged, currency, product description, unit volumes, and client accounting ID.	Sending of contracts	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access + accountants + auditors.
Finance	Recurly	Client name, invoicing contact, invoices, amount charged, currency, product description, unit volumes, and client accounting ID.	Automatic invoice generation software, guaranteeing invoicing on time, compliant with the client’s requirements.	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access + accountants + auditors.
Finance	ChargeBee	Client name, invoicing contact, invoices, amount charged, currency, product description, unit volumes, and client chargebee ID.	Recurring client billing software	Clients	Yes	As long as necessary to provide the service and comply with legal obligations.	Personal accounts linked to professional email address of each employee who needs an access
Services	Twitter Ads	Cookie based information: IP address, session ID, etc.	Target Twitter users to run ads for some of Upfluence clients	Prospects	Yes	3 years	Managed by Twitter
Services	Google Data Studio	Cookie based information: IP address, session ID, etc.	Display analytic data from Google tools (Google Analytics mainly)	Prospects	Yes	As long as necessary to provide the service and comply with legal obligations.	Managed by Google

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We also store the personal information users have provided to us through dedicated contact forms when creating an account with our website, requesting a demo, or subscribing to our newsletter. Users may request the removal of their personal data at any time by contacting Upfluence’s Data Privacy Officer at the address indicated below.

What Rights You Have Over Your Data

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. As set forth above, you can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes, or information that we are entitled to retain under applicable law, if we believe it is or may be beneficial to retain in order to protect our rights, property or assets or the rights, property and assets of our customers.

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information directly in the communication sent. You may also opt-out of receiving any or all communications from Upfluence by contacting our Data Privacy Officer at the address indicated below.

To remove cookies from your computer, you can clear your browsing data through your browser settings. Additionally, you have the option to decline cookies by adjusting your browser preferences. Nonetheless, it’s essential to be aware that refusing cookies may restrict your access to certain information pages or features on the site.

California Privacy Notice

For California consumers, we urge you to review the following information regarding our privacy practices concerning the collection, usage, disclosure, and sharing of your personal information. Additionally, you will find details about the rights you may have under the California Consumer Privacy Act (“CCPA”).

Notice on collection and use of personal information: Depending on your interactions with Upfluence, we may collect the categories of personal information, as mentioned in the “What Personal Data We Collect And Why We Collect It” section, for business or commercial purposes.

Data collected in the past 12 months: In the previous 12 months, depending on your interactions with us, we may have collected the categories of personal information listed in the “What Personal Data We Collect And Why We Collect It” section from the sources specified in that section. We may have used this information for the business or commercial purposes detailed in the “What Personal Data We Collect And Why We Collect It” section.

No sale of personal information: Upfluence does not sell, rent, or lease its customer lists or personal information to third parties for monetary compensation. However, we may share certain information with advertising, analytics, and marketing partners for purposes that may constitute “sharing” under California privacy laws, including cross-context behavioral advertising.

Disclosure of personal information for business purposes: In the past 12 months, we may have disclosed personal information collected, as described in the “Who We Share Your Data With” section, for business purposes.

California Residents’ Rights under the CCPA:

Access to information: You have the right to request disclosure of information regarding your personal information (for the past 12 months). This includes details such as the specific categories of personal information collected, the business purpose of collection, sources of collection, and information sharing with third parties (categories of personal information disclosed and categories of third parties).

Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions (e.g., when retention is necessary for us, such as for legal or security purposes).

Correction: You have the right to request correction of inaccurate personal information.

Opt-Out of Sharing: You have the right to opt out of the sharing of personal information for cross-context behavioral advertising purposes. We may recognize browser-based opt-out preference signals, such as the Global Privacy Control (GPC), where required by applicable law.

Limit Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information where applicable under California law.

Data Portability: You have the right to receive a copy of your personal information in a portable format.

Non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Submitting a request: To submit your data subject privacy request, please contact compliance@upfluence.com.

Verifiable customer request: We will respond only to verifiable consumer requests made by you or your authorized agent. To verify your identity, we will use the information you provided during your interactions with us (e.g., account sign-ups, email sign-ups) along with other information you submit (such as name, address, phone number).

Timing. We will respond to verifiable consumer requests within 45 days of receipt. If reasonably necessary, we may extend the response period by an additional 45 days and will notify you of the reason for the extension.

Additional Information

Google Compliance. Upfluence’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

We protect your data. Upfluence secures your personal information from unauthorized access, use or disclosure. What data breach procedures we have in place. Upon becoming aware of a security incident, Upfluence shall notify its customers, users and newsletter subscribers without undue delay and shall provide timely information relating to the security incident as it becomes known or as is reasonably requested by customers, users and newsletter subscribers.

Child Privacy. This website is not designed for or directed towards children under the age of 13, and we do not knowingly or intentionally gather information from children under 13 years old. If we become aware that we have received information directly from a child who is under 13, we will promptly delete such information in compliance with relevant laws and regulations.

What automated decision making and/or profiling we do with user data. To enhance our marketing efforts and deliver pertinent communications, we may employ audience segments or subsegments. Additionally, personal information, such as country details, may be utilized to facilitate the automation of demo bookings in appropriate locations and time zones. These automation and profiling techniques are implemented with the sole aim of providing you with the finest and most personalized service possible.

Contact Information.

If you have any inquiries or wish to communicate with our Privacy Officer regarding any matters mentioned in this Policy, please feel free to contact them at the following address: compliance@upfluence.com

Offices: