Upfluence Chrome plugin: FREE Analytics for Any Influencer!

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Browse, evaluate, contact. Social media analytics built into your browser. Upfluence’s Chrome plugin is the ultimate “do it yourself” tool for influencer marketing. No purchase necessary, no hassle, just unrivaled insights. Upfluence for Chrome allows you to analyze an influencer’s profile straight from your browser and is compatible with profiles on all major networks: such […]

How Edtech is Keeping Education Alive For Millions of Students

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Schools, colleges, and student organizations were amongst the first establishments to close their campuses at the beginning of the COVID-19 pandemic. At least 124,000 schools in the U.S. have been closed, affecting over 55M students.  In an effort to continue to provide opportunities to learn, we’ve seen many creative and innovative approaches such as virtual […]

Twitch & YouTube Streaming Services Skyrocket during Confinement

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The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at home during this time, presents compelling timeliness for brands and influencers. Many creators, brands, and organizations have adopted creative and effective ways to use these services to reach new audiences in a very new era. Riding […]

Navigating influencer marketing during COVID-19

Navigating influencer marketing COVID 19

First and foremost, we hope you and your team are staying safe amidst the global effect of COVID-19. We at Upfluence are committed to working with our clients through this time, and we understand that many of us are still running effective influencer campaigns. We’re at the beginning of a major global shift, and while […]

NEW! Upfluence’s Influencer Relationship Management tool

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Is Influencer Relationship Management a Thing? Yes, Influencer Relationship Management is a thing. It’s actually a very important thing that a lot of brands and marketers are missing out on. One of the most important elements of influencer marketing is having an effective influencer relationship strategy. This concept is very similar to Customer Relationship Manager: […]

Gaming Event on Twitch Raised 3.9 Million Dollars in Three Days

ZeratoR organise ZEvent

Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur Institute during the weekend of September 20-23. Organized by Adrien “ZeratoR” Nougaret and Alexandre “Dach” Dachary, Z Event not only witnessed a huge success in raising donations for charity, but also further proves that the streaming […]

36 T-shirts for 2.6M Followers: The Autopsy of a Fiasco

36 T shirts for 2.6 Followers The Autopsy of a Fiasco

If you haven’t heard yet, Instagram user Arii, aka Ariane Renee, recently sparked a discussion on social media after posting she failed to sell 36 T-shirts of her own brand – despite having 2.6M followers! What went wrong? Let’s dig in and dissect what happened here!   First things first, in her since-deleted post, Arii […]