The new integration enables eCommerce merchants to analyze customer data and uncover influencers for sales-generating creator partnerships.
New York, New York, October 25th, 2022 – Upfluence Software, an all-in-one influencer and affiliate marketing platform that allows brands and agencies to identify, contact, manage, analyze and pay their creators at scale, announced today it now integrates with Magento (Adobe Commerce). The industry-leading platform now offers Magento users powerful tools for driving eCommerce growth such as influential customer identification, promotional code creation and affiliate sales tracking.
“Brands connect Upfluence to their Magento store to find their top customers and leverage them for content, turning high-following, high-LTV customers into brand influencers.”said Kevin Creusy, Co-CEO at Upfluence. “Thanks to the Magento integration, creators can leverage coupon codes to monetize their organic content and drive sales for their brand partners.”
By expanding its range of eCommerce integrations to include Magento alongside Shopify and WooCommerce, Upfluence strengthens its position as the leading platform driving eCommerce growth through creator partnerships.
Upfluence’s integration with Magento (Adobe Commerce) empowers brands to run high-converting affiliate campaigns that turn brand awareness into sales. The integration boosts efficiency at every stage of the campaign. Analyzing customers’ social reach data helps brands identify their most authentic content creators. In addition, using custom coupon codes linked to their Magento store enables marketers to track and attribute sales in real time and easily measure ROI. Additional benefits include:
- Easily identify customers with high-value social influence from within a Magento database.
- Build detailed customer profiles using social reach data (follower count, engagement rate) and purchase history data & use of discount codes.
- Create audience segments based on customer data for highly personalized communication, activation for affiliate marketing campaigns, and authentic influencer marketing.
- Launch high-performing affiliate campaigns using trackable native promotional codes.
- Maximize eCommerce success with organic influencers. They are a brand’s most authentic content creators for generating an impressive ROI.
About Magento (Adobe Commerce)
Magento (Adobe Commerce) is an eCommerce software for merchants to build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, their future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable. To learn more, visit Magento (Adobe Commerce)
Upfluence is an influencer and affiliate marketing platform that allows brands and agencies to reveal their most influential customers, and run & track powerful creator campaigns that generate sales. Since 2016, Upfluence has shown stable double-digit monthly revenue growth. The team of more than 100 people has served over 1,600 clients worldwide including Pernod Ricard, Asics, Universal Pictures and more. To learn more, visit https://www.upfluence.com