Privacy and Policy

Upfluence Privacy Policy

This Policy was last updated on June 26th, 2026.

Who we are

Our website address is: https://www.upfluence.com.

Upfluence (or “we”, “us” or “our”) is committed to respecting and protecting the confidentiality of its customers’ personal information. The purpose of this privacy policy (“Policy”) is to explain the methods and purposes behind the collection, utilization, sharing, and processing of personal information and how we prioritize the utmost confidentiality in safeguarding your personal information whenever you engage with Upfluence.

For California residents, please refer to the section titled “California Privacy Notice” below. This section contains additional information and disclosures concerning the rights of California residents.

 

Table of contents

Policy Coverage

This Policy is applicable to Upfluence’s global operations whenever you engage with us, regardless of the platform used. Whether you interact with our Upfluence websites, landing pages, social media pages, mobile applications, or through other means, this Policy governs our interactions. For example, it applies when you communicate with us via email, become a registered user, subscribe to our newsletters to receive promotional materials, or participate in promotions, product surveys, or product reviews.
Being a global company, Upfluence may transfer your personal information outside of the jurisdiction where you currently reside. Where personal information is transferred outside the European Economic Area, the United Kingdom, or Switzerland, Upfluence relies on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally recognized transfer mechanisms. In addition, certain service providers we collaborate with may access, process, or store your personal information in countries different from both our location and your place of residence.
When your personal information is utilized or stored in a jurisdiction other than your place of residence, it may become subject to the laws of that foreign jurisdiction. This includes any laws that permit or require the disclosure of information to government entities, government agencies, courts, and law enforcement in that particular jurisdiction. It is important to be aware of these potential circumstances concerning the handling and protection of your personal information.

Definition Of Personal Information or Personal Data

Within this Policy, the term “personal information” or “personal data” generally refers to information (regardless of format) that pertains to an identifiable person. This may encompass details such as your name, phone number, address, email, log in or user name or identification number, professional information and information relevant to your account with us (as applicable). Additionally, certain technical information may also fall under this category, but only if it can directly or indirectly identify you as an individual. Please note that anonymized information (rendered anonymous and incapable of being linked to any identifiable individual) is not considered to be “personal information” or “personal data”.

Personal Data We Collect And Why We Collect It

We may collect personal data in the following ways:


Media. If you upload images to the website, you should avoid uploading images displaying or containing personal information, including embedded location data (EXIF GPS) included. Please also note that visitors to the website or users of the mobile application can download and extract any location or other data from images on the website.


Contact forms. On forms such as demo bookings, contact us, newsletter sign-ups, and more, Upfluence collects personal information.


Information about your computer hardware and software may be automatically collected by Upfluence. This information can include: your IP address, browser type, domain names, cookies, access times and the address of the website from which you were referred or accessed the Upfluence service, site or application. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Upfluence website. Upfluence encourages you to review the privacy statements of websites you choose to link to from Upfluence so that you can understand how those websites collect, use and share your information. Upfluence is not responsible for the privacy practices, or the privacy policies or other content on websites, apart from the Upfluence website.
Upfluence collects and uses your personal information to operate its website(s) and mobile application(s) and deliver the services (such as a software demo) you have requested. Upfluence may also use your personal information to inform you of other products or services available from Upfluence and its affiliates.


Upfluence may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.


Upfluence does not sell, rent, or lease its customer lists or personal information to third parties for monetary compensation.


Upfluence may keep track of the websites and pages or areas our users visit within Upfluence’s sites and mobile applications, in order to determine what Upfluence content and services are the most popular. This data is used to improve Upfluence’s products and services, and to deliver customized content and advertising within Upfluence to customers whose behavior indicates that they are interested in a particular subject area. Apart from the foregoing, in the ordinary course of Upfluence’s business (which may include one-time events or transactions), Upfluence will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to:

(a) conform to the edicts of the law or comply with legal process served on Upfluence or the site or mobile application; (b) protect and defend the rights or property of Upfluence; and, (c) act under exigent circumstances to protect the personal safety of users of Upfluence, or the public.


SMS. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


Cookies and Similar Technologies. Upfluence uses cookies, pixels, tags, SDKs, session replay technologies, and similar tools to operate our website, improve user experience, analyze website usage, personalize content, and measure the effectiveness of our marketing activities. Cookies are small text files stored on your device when you visit our website, while other technologies may collect information regarding your interactions with our website and services.


Strictly Necessary Cookies: These cookies are required for the operation, security, and functionality of our website and cannot be disabled in our systems. They may be used for authentication and login management, security and fraud prevention, load balancing, cookie preference management, and form submission functionality.


Analytics and Performance Cookies: We use analytics and performance tools, including Google Analytics, Microsoft Clarity, VWO, Mixpanel, and Guideflow, to understand how visitors interact with our website and services. These technologies may collect information such as IP address, browser type, device information, referring website, pages visited, time spent on pages, clicks, scrolling behavior, navigation patterns, and session information. Microsoft Clarity and similar technologies may also use heatmaps and session replay functionality to help us improve user experience. Upfluence takes reasonable measures to prevent the collection of sensitive information through session replay technologies.
Advertising and Marketing Cookies: We use advertising and marketing technologies, including Google Ads, Microsoft Bing Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, to measure advertising performance, improve campaign effectiveness, and provide marketing communications that may be relevant to your interests. These technologies may collect information such as IP address, browser and device identifiers, website activity, conversion events, and interactions with marketing campaigns.


Functional Cookies: Functional cookies help provide enhanced website features and personalization, including remembering user preferences, language settings, previously entered form information, chat and support functionality, and interactive product demonstrations.


Managing Cookies. You can manage your cookie preferences through our cookie consent banner or your browser settings. Most browsers allow you to review, delete, or block cookies. Please note that disabling certain cookies may affect the functionality and performance of our website.


Payment data or transactions. Upfluence collects data to enable and assist in billing and obtaining payment, and for processing returns. Apart from payment information for monthly billing for certain services and software tools, Upfluence does not store your payment information. The payment processors are responsible for their own collection or use of your information, and such processors have their own privacy policies.

Who We Share Your Data With

Certain services made available via www.upfluence.com and the mobile application are delivered by third party sites and organizations. By using any product, service or functionality originating from the Upfluence.com domain, you hereby acknowledge and consent that Upfluence may share such information and data with any third party with whom Upfluence has a contractual relationship to provide the requested product, service or functionality on behalf of Upfluence.com users and customers; this includes, without limitation, third party contractors or vendors that provide services for Upfluence such as statistical analysis, to send you email or postal mail for communications and marketing, to process certain payments and returns, for advertising and promotional purposes, or to provide customer support. In connection with certain transactions and processing of monthly billing and use of Upfluence’s software and services, Upfluence shares your information and data with third party vendors. Certain vendors may process, access, store, or transfer personal data outside the country where the data subject resides, including in the United States or other jurisdictions. Where required by applicable law, Upfluence implements appropriate safeguards, including Standard Contractual Clauses (SCCs), adequacy decisions, or other legally recognized transfer mechanisms. Copies of relevant transfer safeguards may be requested by contacting us at compliance@upfluence.com.

Upfluence also may share your personal data with its own affiliates and parent companies, as well as our external advisers and auditors for the purposes of operating its business, as well as for the prevention or defense of claims, and to protect Upfluence’s legal and commercial rights. Upfluence may collect and use, and in some cases disclose, your information and data in order to cooperate or comply with subpoenas, search warrants, discovery demands or court orders, governmental or administrative agency investigations, including those legal proceedings that involve private parties.


In the event of a sale or transfer of our business or any similar transaction involving a substantial portion of our assets, Upfluence may disclose your personal information to the prospective purchaser. The disclosed information will be used strictly for the purpose of evaluating the proposed transaction. After the acquisition of the assets, the purchaser may utilize the personal information for the operation and management of the acquired business, or for other purposes as outlined in this Policy.
With respect to those third parties vendors providing the above services to Upfluence, such vendors have contractual obligations to Upfluence that govern their use of your personal information and data in connection with the services they provide to Upfluence, and to otherwise maintain your personal information confidential.

Where We Send Or Receive Your Data

Service Providers and Subprocessors
Upfluence works with third-party service providers and subprocessors that assist us in operating our business, delivering our services, providing customer support, processing payments, hosting infrastructure, performing analytics, conducting marketing activities, and supporting other business operations.
Certain service providers may process, access, store, or transfer personal data outside the country where the data subject resides. Where required by applicable law, Upfluence implements appropriate safeguards, including Standard Contractual Clauses (SCCs), adequacy decisions, or other legally recognized transfer mechanisms.
Upfluence maintains an up-to-date list of subprocessors, which is available upon request by contacting compliance@upfluence.com.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
We also store the personal information users have provided to us through dedicated contact forms when creating an account with our website, requesting a demo, or subscribing to our newsletter. Users may request the removal of their personal data at any time by contacting Upfluence’s Data Privacy Officer at the address indicated below.

What Rights You Have Over Your Data

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. As set forth above, you can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes, or information that we are entitled to retain under applicable law, if we believe it is or may be beneficial to retain in order to protect our rights, property or assets or the rights, property and assets of our customers.
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information directly in the communication sent. You may also opt-out of receiving any or all communications from Upfluence by contacting our Data Privacy Officer at the address indicated below.
To remove cookies from your computer, you can clear your browsing data through your browser settings. Additionally, you have the option to decline cookies by adjusting your browser preferences. Nonetheless, it’s essential to be aware that refusing cookies may restrict your access to certain information pages or features on the site.

California Privacy Notice 

For California consumers, we urge you to review the following information regarding our privacy practices concerning the collection, usage, disclosure, and sharing of your personal information. Additionally, you will find details about the rights you may have under the California Consumer Privacy Act (“CCPA”).

Notice on collection and use of personal information: Depending on your interactions with Upfluence, we may collect the categories of personal information, as mentioned in the “Personal Data We Collect And Why We Collect It” section, for business or commercial purposes.

Data collected in the past 12 months: In the previous 12 months, depending on your interactions with us, we may have collected the categories of personal information listed in the “Personal Data We Collect And Why We Collect It” section from the sources specified in that section. We may have used this information for the business or commercial purposes detailed in that section.

No sale of personal information: Upfluence does not sell, rent, or lease its customer lists or personal information to third parties for monetary compensation. However, we may share certain information with advertising, analytics, and marketing partners for purposes that may constitute “sharing” under California privacy laws, including cross-context behavioral advertising.
Disclosure of personal information for business purposes: In the past 12 months, we may have disclosed personal information collected, as described in the “Who We Share Your Data With” section, for business purposes.

California Residents’ Rights under the CCPA:

Access to information: You have the right to request disclosure of information regarding your personal information (for the past 12 months). This includes details such as the specific categories of personal information collected, the business purpose of collection, sources of collection, and information sharing with third parties (categories of personal information disclosed and categories of third parties).

Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions (e.g., when retention is necessary for us, such as for legal or security purposes).

Correction: You have the right to request correction of inaccurate personal information.

Opt-Out of Sharing: You have the right to opt out of the sharing of personal information for cross-context behavioral advertising purposes. We may recognize browser-based opt-out preference signals, such as the Global Privacy Control (GPC), where required by applicable law.

Limit Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information where applicable under California law.

Data Portability: You have the right to receive a copy of your personal information in a portable format.

Non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Submitting a request: To submit your data subject privacy request, please contact compliance@upfluence.com.
Verifiable customer request: We will respond only to verifiable consumer requests made by you or your authorized agent. To verify your identity, we will use the information you provided during your interactions with us (e.g., account sign-ups, email sign-ups) along with other information you submit (such as name, address, phone number).

Timing. We will respond to verifiable consumer requests within 45 days of receipt. If reasonably necessary, we may extend the response period by an additional 45 days and will notify you of the reason for the extension.

Additional Information

Google Compliance. Upfluence’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

We protect your data. Upfluence secures your personal information from unauthorized access, use or disclosure. Upon becoming aware of a security incident, Upfluence shall notify its customers, users and newsletter subscribers without undue delay and shall provide timely information relating to the security incident as it becomes known or as is reasonably requested by customers, users and newsletter subscribers.

Child Privacy. This website is not designed for or directed towards children under the age of 13, and we do not knowingly or intentionally gather information from children under 13 years old. If we become aware that we have received information directly from a child who is under 13, we will promptly delete such information in compliance with relevant laws and regulations.

Automated decision making and profiling. To enhance our marketing efforts and deliver pertinent communications, we may employ audience segments or subsegments. Additionally, personal information, such as country details, may be utilized to facilitate the automation of demo bookings in appropriate locations and time zones. These automation and profiling techniques are implemented with the sole aim of providing you with the finest and most personalized service possible.

  • Contact Information.

If you have any inquiries or wish to communicate with our Privacy Officer regarding any matters mentioned in this Policy, please feel free to contact them at the following address: compliance@upfluence.com

Offices:

  • 33 quai Arloing,  69009 Lyon
  • 214 Sullivan street 3A, New York, NY 10012, USA

Upfluence Data Privacy Framework Notice

Last updated: June 11, 2026

Scope and participation

Upfluence Inc. (“Upfluence,” “we,” “us,” or “our”) complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Upfluence Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. DPF Principles with regard to the processing of personal data received from the European Union and the United Kingdom (and Gibraltar) in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and to the Swiss-U.S. DPF Principles with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.


If there is any conflict between the terms in this DPF Notice and the DPF Principles, the DPF Principles govern. To learn more about the Data Privacy Framework program, and to view our certification, please visit https://www.dataprivacyframework.gov/ and https://www.dataprivacyframework.gov/list.


This Notice applies to personal data that Upfluence Inc. receives in the United States from the European Economic Area, the United Kingdom (and Gibraltar), and Switzerland in reliance on the DPF. It supplements, and should be read together with, the Upfluence Privacy Policy available at https://www.upfluence.com/privacy-policy. Where this Notice refers to sections of that Privacy Policy, those sections describe the practices that apply to the personal data covered here.


Upfluence processes personal data in two capacities. As a controller, Upfluence determines the purposes and means of processing personal data relating to its own business contacts, such as individuals who request a demo, subscribe to our newsletter, or hold an account with us. As a processor, Upfluence processes personal data on behalf of and under the instructions of its customers when those customers use the Upfluence platform and services, including influencer and contact data that customers load into or collect through the platform for their own campaigns. Upfluence applies the DPF Principles to personal data received from the European Union, the United Kingdom (and Gibraltar), and Switzerland in reliance on the DPF in both capacities, consistent with its role and its agreements with its customers.

Personal data covered and purposes

The types of personal data Upfluence collects, and the purposes for which we collect and use it, are described in the section of the Privacy Policy titled “Personal Data We Collect And Why We Collect It.” Upfluence commits to subject all personal data received from the European Union, the United Kingdom (and Gibraltar), and Switzerland in reliance on the DPF to the applicable DPF Principles.

Choice

Upfluence offers individuals the opportunity to choose (opt out) whether their personal data is to be disclosed to a third party that is not acting as our agent, or used for a purpose that is materially different from the purposes for which it was originally collected or subsequently authorized. For sensitive personal data, Upfluence obtains affirmative express consent (opt in) where the data is to be disclosed to a third party or used for a materially different purpose, as required by the DPF Principles. The choices and means Upfluence provides for limiting the use and disclosure of personal data are described in the sections of the Privacy Policy titled “What Rights You Have Over Your Data” and “Cookies and Similar Technologies.” Individuals may also exercise these choices by contacting us at compliance@upfluence.com.

Onward transfers to third parties

The categories of third parties to which Upfluence discloses personal data, and the purposes for which we do so, are described in the sections of the Privacy Policy titled “Who We Share Your Data With” and “Where We Send Or Receive Your Data.”
In the context of an onward transfer, Upfluence has responsibility for the processing of personal data it receives under the DPF and subsequently transfers to a third party acting as an agent on our behalf. Upfluence remains liable under the DPF Principles if its agent processes such personal data in a manner inconsistent with the Principles, unless Upfluence proves that it is not responsible for the event giving rise to the damage.

Access

Individuals in the European Union, the United Kingdom (and Gibraltar), and Switzerland have the right to access the personal data Upfluence holds about them, and to request that we correct, amend, or delete that data where it is inaccurate or has been processed in violation of the DPF Principles. The means for exercising these rights are described in the section of the Privacy Policy titled “What Rights You Have Over Your Data.” To make a request, please contact us at compliance@upfluence.com.

How to contact us

For any inquiries or complaints regarding this Notice or our handling of personal data under the DPF, please contact:
Upfluence Inc., Attn: Privacy Officer
214 Sullivan Street 3A, New York, NY 10012, USA
compliance@upfluence.com

Independent recourse mechanism

In compliance with the DPF Principles, Upfluence commits to resolve complaints about our collection or use of your personal data transferred in reliance on the DPF. Individuals with inquiries or complaints regarding our handling of such personal data should first contact Upfluence at compliance@upfluence.com.


Upfluence has further committed to refer unresolved complaints concerning personal data transferred in reliance on the DPF to the panel established by the EU data protection authorities (DPAs), and, with regard to personal data received from the United Kingdom (and Gibraltar), to the UK Information Commissioner’s Office (ICO) and the Gibraltar Regulatory Authority, and, with regard to personal data received from Switzerland, to the Swiss Federal Data Protection and Information Commissioner (FDPIC). These independent dispute resolution bodies will address complaints and provide appropriate recourse free of charge to the individual. Upfluence commits to cooperate and comply with the advice given by these authorities. To pursue an unresolved complaint, please contact the relevant authority for information on how to file a complaint.

Binding arbitration

Under certain conditions, and where other recourse mechanisms have not resolved a complaint, individuals may invoke binding arbitration for residual claims regarding personal data transferred in reliance on the DPF. For additional information on the binding arbitration option, please see Annex I of the EU-U.S. DPF Principles at https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction.

Enforcement

The U.S. Federal Trade Commission (FTC) has jurisdiction over Upfluence’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. Upfluence is subject to the investigatory and enforcement powers of the FTC.

Disclosure for lawful requests by public authorities

Upfluence may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Updates to this Notice

Upfluence may update this Notice from time to time. Material changes will be reflected by an updated “Last updated” date above.