6 Influencer Metrics to Help You Select the Right Influencers

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Top influencer metrics to analyze before selecting an influencer: Follower count Estimated Reach Impressions Engagement Rate Fake followers Branded Content Frequency Finding the best influencers to work with is like any recruitment process, you need to measure each profile against certain criteria needed for the job. When looking for influencers, your list might include things […]

Influencer Campaign Metrics: Track 8 Key Areas

8 metrics min

Before we begin, we’d like to get the ugly truth out of the way: A lot of brands don’t know if their influencer campaign works because they (a) don’t track performance or (b) don’t track the right metrics. Do you know that there are 8 important metrics that you can track to assess your influencer […]