Whitelisting Influencer Content – How to reuse IGC in paid media

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An important way for brands to boost the results from their influencer marketing investment is to repurpose and amplify influencer-generated content (IGC) through influencer whitelisting. Make your influencer content work harder for you by delivering results beyond the initial influencer marketing campaign. Choosing your best pieces of influencer content and boosting it with ad spend […]

5 steps to amplifying influencer content with paid media

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After investing time and effort into running impactful influencer marketing campaigns, it’s only natural that you want to get the most bang for your buck. Amplifying influencer content with paid media is an effective way to maximize the reach and conversions generated by your influencer campaigns. Integrating influencer-generated content (IGC) into your digital advertising strategy […]

Optimizing ad control by whitelisting influencer content

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Repurposing influencer content as part of your social ads strategy brings new opportunities to drive sales! Whitelisting influencer content is a simple strategy allowing brands to run social media ads featuring influencer-generated content that are published via the influencer’s profile. The brand gets to control all aspects of the ad, from the audience, call to […]

Top tips for maximizing influencer impact with paid ads

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Are you getting the most value from your creators’ best content? With a variety of head-scratching algorithms at play, even the most engaging influencer posts have a limited lifespan. The typical Instagram post is relevant for 48 hours, Stories last 24 hours and Facebook post engagements dwindle after a mere 5 hours. With this in […]