Breaking the mould: Why Twitch isn’t only for gaming brands

Twitch non-gaming influencer

You would be forgiven for thinking that Twitch is a gaming-only platform. It started life as a niche platform for gaming and esports enthusiasts. But the popularity of live-streamed content and the recent pandemic has encouraged audiences seeking diverse forms of on-screen entertainment to flock to the platform. The increased appetite for non-gaming content has […]

How Food and Drink Brands are Conquering the Gaming World

food and gaming brands

With the popularity of gaming at an all-time high, food and drink brands have spotted an opportunity to reach new audiences by leveraging the crossover between video gaming and convenience food. Playing video games and snacking seemingly go hand-in-hand. What better fuel for a long afternoon of gaming than your favorite soda and fast-food treat? […]