Short VS Long form videos: which is better for you?
Recently, most social media platforms have adopted the vertical sharing feature, sparking a new debate about the success of Short vs Long Form videos. Consequently, creators are asking themselves, ‘Should I continue making longer videos or adapt to shorter content?’ Indeed, it can be a very tough decision sometimes. Moreover, from the perspective of a […]
How to find YouTube influencers for your brand
What is a YouTube influencer? A YouTube influencer is someone who creates and publishes video content on YouTube in order to grow and engage with their online audience. The number of subscribers needed to be considered a YouTube influencer varies. Nano-influencers, for example, may only have a few thousand subscribers (between 1,000 – 5,000) usually, […]
Meet 6 Influencers from the Consumer Tech Industry
When investing in a new laptop, smartphone, or smart TV savvy consumers are turning to tech YouTube channels and Twitch unboxing videos to learn more about the products before making a purchase. This creates a strategic opportunity for consumer tech brands to use influencer campaigns to persuade new customers to buy their products. Consumer tech […]
