New Study from Upfluence Finds COVID-19 Lockdown Restrictions Resulted in a 24% Viewership Increase on Live-Streaming Platform Twitch

Upfluence Software’s study of viewership patterns on the leading live-streaming platform Twitch reveals how social behaviors have changed during the COVID-19 crisis and resulting quarantines worldwide. Based on the European…

Continue Reading New Study from Upfluence Finds COVID-19 Lockdown Restrictions Resulted in a 24% Viewership Increase on Live-Streaming Platform Twitch

Short Videos: The indispensable marketing tool for your content strategy in 2018

The “short video” responds to a growing consumer preference for clear, concise content. In an era where consumers are increasingly mobile, busy, and inundated with information, marketers have to adapt. What characterizes this successful new ad format? You’ve probably already watched one yourself. Typically less than a minute long, short videos are compact clips which feature attractive images overlayed with easily legible text.   (more…)

Continue Reading Short Videos: The indispensable marketing tool for your content strategy in 2018