Data for Growth: Shopify + Upfluence for an end-to-end eCommerce influencer marketing strategy

Any robust eCommerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open rate, to which platform to invest in for paid ads. In…

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How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)

It’s 2016 and digital media should be an integral part of your brand’s marketing mix. The unprecedented growth of users logged onto the digital media landscape is something traditional marketers…

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