Lyle’s Golden Syrup leverages user-generated content

To increase their brand’s relevance and drive interest to the product as a baking ingredient, Lyle’s Golden Syrup leveraged UK influencers interested in baking. The influencers were encouraged to showcase their creativity by creating original Halloween baking recipes using Lyle’s Golden Syrup.

What will this case study teach you?

Discover how Upfluence worked with Lyle’s Golden Syrup to build a UGC strategy, an ever growing trend in the industry. Learn how user-generated content can help brands build long-term partnerships with influencers and create high quality content that can be repurposed for future campaigns.