TROPICO energized their branding with Gen Z influencers
TROPICO worked with Instagram and TikTok influencers to embrace their new brand identity: young, colorful, and nostalgic. Their “True Colors” campaign resulted in 439k+ engagements through 21 influencer collaborations and 68 publications. TROPICO was also able to leverage their influences’ original content on the brand’s Instagram account, prompting an extra boost in their social media impact.
What will this case study teach you?
Working with Upfluence, TROPICO was able to source 21 Gen Z influencers based in the brand’s home country of France. This diverse group of young influencers celebrated TROPICO’s aesthetics with their colorful styles and creative personalities, resulting in outstanding engagement rates: 5.89% on Instagram, and 19.63% on TikTok.