Upfluence exceeded Universal’s campaign expectations by 73% using highly targeted social ads and influencer content!

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Industry:

Entertainment

Solution:

  • Fully managed Campaign
  • Influencer Search & Selection
  • Outreach & Activation

Campaign KPIs:

  • Drive Registrations
  • Increase Traffic
  • Improve Brand Reach & Visibility

The Challenge:

Universal needed expert support to drive awareness and increase the user base for their valuable new all-access rewards program. They turned to Upfluence to help them deliver a high-impact marketing campaign that required precise influencer discovery, audience matching, social retargeting, and campaign management.

The Solution:

Upfluence coordinated a two-pronged campaign for Universal that involved partnering with influencers over the course of six weeks and launching a social ads retargeting strategy. The hand-selected influencers were used to appeal to Universal’s All-Access target audience, encouraging signups via custom links and movie promotion. Upfluence revealed new audience insight that enabled advanced audience targeting for social ads on Facebook and Instagram, all of which increased Universal’s online visibility and drove a wave of new visitors to become registered customers of Universal’s All-Access program. 

The Results:

The campaign Upfluence created for Universal exceeded audience reach expectations by 73%, leading to increased UAA visits and registrations. Additionally, the content the enrolled influencers produced was so highly targeted and engaging that it surpassed industry audience reach averages (5%) and achieved a staggering audience reach rate of 33%.


What I found particularly impactful about the campaign Upfluence delivered are the influencers they engaged, who each posted multiple pieces of content that resulted in long-term exposure and drove transactions for our brand! 

ERIC BRODSKY | Senior Director of Digital Marketing

Universal All-Access Rewards

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