In 2025, DIY influencers continue to shape the creative landscape in the United States, offering inspiration, tutorials, and innovative projects for DIY enthusiasts. Their impact extends beyond crafting and home improvement, driving significant engagement and influencing consumer behaviors. Let’s explore the top DIY influencers of 2025 and see why they matter.

DIY influencers hold a pivotal role in today’s digital ecosystem. They not only demonstrate how to make things with your hands but also foster communities that value sustainability, creativity, and personal growth. Their influence resonates particularly well in an era where customization and personal touch are highly valued.

Analyzing the provided data, it’s clear that influencers like “yourlifeiswhatyoumakeit” dominate the space with an impressive 261.2K followers and a stellar engagement rate of 6.75%. This high engagement is reflected in the average of 17,403 likes and 225 comments per post, showcasing a deeply connected audience. Then we have “perkinsonparkway,” with 213K followers and a 1.30% engagement rate, generating substantial interaction through 2,589 likes and 174 comments per post.

On the other end of the spectrum, “thedailydiyer,” “simplemadepretty,” and “the_daily_diy_official” have smaller followings—124.5K, 62.2K, and 56.2K, respectively—but still play influential roles within niche communities. Despite their lower engagement rates, their followers are dedicated, consistently interacting and valuing their content.

For businesses, collaborating with these influencers offers a golden opportunity to tap into highly engaged audiences. Whether it’s promoting a new product, launching a DIY kit, or simply spreading brand awareness, these influencers provide authentic endorsements that resonate well with their followers. The high engagement rates, especially seen with “yourlifeiswhatyoumakeit” and “perkinsonparkway,” are particularly beneficial for driving conversions and fostering brand loyalty.

In summary, the DIY influencers listed here—ranging from “yourlifeiswhatyoumakeit” to “the_daily_diy_official”—are redefining how Americans approach DIY projects. Their substantial influence on trends and consumer behaviors makes them invaluable partners for brands in the DIY and home improvement sectors.

Explore more about these creative minds and discover opportunities to collaborate by delving into their work. Their unique perspectives and dedicated followings could be the key to enhancing your brand’s reach and engagement in 2025.