When it comes to jewellery, influencers in Indonesia play a pivotal role in shaping trends, setting standards, and sparking consumer interest. With a population deeply ingrained in social media culture, these influencers wield significant power in the market, driving the demand for various jewellery brands and styles. But how exactly do they impact the jewellery landscape, and who are the top jewellery influencers in 2025?

Influencers like Luna Maya (@lunamaya) with a staggering 38.3M followers and an average engagement rate of 0.11% may seem on the lower end engagement-wise, but her reach is unmatched. Each post garners around 41,372 likes and 462 comments, showcasing her vast influence. Maudy Ayunda (@maudyayunda), with 19.6M followers and a more substantial engagement rate of 0.68%, drives deeper engagement. Her posts average over 133,824 likes and 310 comments, reflecting a more engaged audience.

In terms of engagement, Thariq Halilintar (@thariqhalilintar) stands out with an engagement rate of 2.00%, the highest among the top influencers. His 8.2M followers contribute a remarkable average of 162,910 likes and 1832 comments per post, demonstrating a highly interactive community. Afgan (@afgan__), while having fewer followers (5.2M), also maintains a decent engagement rate of 0.39%, with 20,190 likes and about 170 comments per post.

Of particular note is Shaun the Sheep (@shaunthesheep), who surprisingly emerges as a strong contender in this sphere. With 2.2M followers and an impressive 2.87% engagement rate, Shaun’s posts receive an average of 64,103 likes and 164 comments, highlighting a unique and dedicated following.

For businesses aiming to penetrate the Indonesian jewellery market, collaborating with these influencers offers an invaluable opportunity. They not only amplify brand visibility but also lend authenticity and credibility to the products they endorse. Partnering with these influencers means tapping into diverse audiences, each with unique engagement dynamics that can significantly impact a brand’s reach and consumer trust.

In conclusion, stay ahead in the evolving jewellery market by exploring partnerships with these top influencers. Discover how their influence can transform your brand’s presence and drive unparalleled engagement. Dive deeper into their profiles and witness the power of strategic influencer marketing firsthand.