Creator Outreach Done Right: the Email Marketing Blueprint with Co-CEO Vivièn Garnes
Creator Outreach, the right way. Learning how to master creator outreach with an effective strategy can be the key factor in reaching influencer marketing success. Discover tips for personalization, timing, and scaling your influencer outreach campaigns in the newest episode of the “Ready, Set, Click!” podcast, hosted by Paul Kahn and Vivien Garnès. https://youtu.be/JQyIP1YbxMA Why […]
Holiday marketing tips for creator campaigns
The winter holidays are a huge moment in every business’ calendar. It’s the biggest shopping moment of the year and a key opportunity for brands to drive growth and finish the year with top sales results. That’s why there’s so much pressure to get holiday marketing campaigns right. In 2022 that’s not an easy feat […]
Affiliate Influencer Marketing: How to Make it Work for Your Brand
Affiliate influencer marketing brings together the strategies behind affiliate marketing and influencer marketing to help brands sell more through creators. If you’re used to running affiliate programs and influencer marketing campaigns separately, this article will show why it’s a good idea to unify them and start running affiliate influencer marketing campaigns instead. Influencer marketing is […]
The Social Path to Purchase: How Social Media & Influencer Marketing are Fuelling Online Purchases
Social media influencer marketing as a commerce strategy has proven to be one of the most successful sales strategies for e-commerce brands. There’s no denying we’re all spending a lot more time online. The internet has become central to how we work, learn, and shop. With store closures, and more time spent inside, it’s no […]
The Essential Cheat Sheet for Choosing the Right Influencers [Free resource]
With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created a cheat sheet that goes back-to-basics on everything you need to consider when choosing the right influencers for your next campaign. Contents 1Â Influencer Audience and brand alignment 2Â Influencer authenticity and KPIs 3Â Choosing the right influencers: 4Â Nano […]
4 Tips for Alcohol Influencer Marketing Success [Infographic]
Upfluence shares insights on the latest performance trends for influencer marketing in the alcohol industry to help you run more successful campaigns. Create an alcohol influencer strategy that’s tailored to give you the best engagement and ROI for your campaigns. We’ve used Upfluence data featured in the Influencer Marketing Report on the Alcoholic Beverages Industry […]
Our Favorite Fashion Influencer Campaigns of 2020
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns for high-street and luxury brands alike. Whether it’s adopting new channels or embracing video content, fashion brands are finding ways to stay relevant and adapt to trends in the industry. Let’s take a closer look at […]
