Holiday marketing tips for creator campaigns
The winter holidays are a huge moment in every business’ calendar. It’s the biggest shopping moment of the year and a key opportunity for brands to drive growth and finish the year with top sales results. That’s why there’s so much pressure to get holiday marketing campaigns right. In 2022 that’s not an easy feat […]
Affiliate Influencer Marketing: How to Make it Work for Your Brand
Affiliate influencer marketing brings together the strategies behind affiliate marketing and influencer marketing to help brands sell more through creators. If you’re used to running affiliate programs and influencer marketing campaigns separately, this article will show why it’s a good idea to unify them and start running affiliate influencer marketing campaigns instead. Influencer marketing is […]
The Social Path to Purchase: How Social Media & Influencer Marketing are Fuelling Online Purchases
Social media influencer marketing as a commerce strategy has proven to be one of the most successful sales strategies for e-commerce brands. There’s no denying we’re all spending a lot more time online. The internet has become central to how we work, learn, and shop. With store closures, and more time spent inside, it’s no […]
The Essential Cheat Sheet for Choosing the Right Influencers [Free resource]
With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created a cheat sheet that goes back-to-basics on everything you need to consider when choosing the right influencers for your next campaign. Contents 1 Influencer Audience and brand alignment 2 Influencer authenticity and KPIs 3 Choosing the right influencers: 4 Nano […]
Instagram’s Latest Features Boost Influencer Marketing
A closer look at how Instagram’s latest features can be used to take your Instagram influencer marketing campaigns up a level. What’s new in the world of Instagram With 1 billion people using Instagram every month, it’s one of the most powerful social media apps around, with the addition of new ad formats to Instagram […]
4 Tips for Alcohol Influencer Marketing Success [Infographic]
Upfluence shares insights on the latest performance trends for influencer marketing in the alcohol industry to help you run more successful campaigns. Create an alcohol influencer strategy that’s tailored to give you the best engagement and ROI for your campaigns. We’ve used Upfluence data featured in the Influencer Marketing Report on the Alcoholic Beverages Industry […]
Our Favorite Fashion Influencer Campaigns of 2020
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns for high-street and luxury brands alike. Whether it’s adopting new channels or embracing video content, fashion brands are finding ways to stay relevant and adapt to trends in the industry. Let’s take a closer look at […]
Why Influencer Marketing is so Effective in The Sports Industry
In 2016, Forbes reported that physical activity is on the rise among the US population, and a similar trend can be found globally – especially among millennials, who are perhaps the healthiest generation so far. More and more people are prioritizing a healthy lifestyle, and there has been a noticeable boom in healthy living. And, of […]