South Korea has long set the standard in the beauty and makeup industry, renowned globally for its innovation, sophistication, and trendsetting prowess. Makeup influencers in South Korea are not just social media icons; they are integral in shaping beauty standards and consumer behaviors. These beauty mavens authentically connect with their audience, making them invaluable assets in any brand’s marketing arsenal.

Let’s delve into an analysis of the top makeup influencers of 2024 that have captured the hearts and eyes of millions.

# Risabae (@risabae_art)
With a staggering 1.1M followers and an impressive engagement rate of 7.13%, Risabae is a titan in the beauty realm. Her posts garner an average of 76,003 likes and 651 comments, showcasing her ability to captivate and engage a massive audience consistently. Known for her chameleon-like versatility and transformative makeup tutorials, Risabae sets trends and influences purchase decisions on a grand scale.

# Jessy Luxe (@jessyluxe)
Garnering attention from 811.2K followers, Jessy Luxe maintains a strong engagement rate of 3.44%. Her content attracts an average of 27,841 likes and 56 comments per post. Jessy’s unique aesthetic and creatively curated content make her a darling in the makeup community, driving significant engagement and brand recognition.

# J._.Make (@j._.make)
Although J._.Make boasts a more modest following of 443.1K, her engagement rate of 1.58% reflects a loyal and interactive audience. Each post sees around 6,984 likes and 21 comments. Her knack for detailed reviews and honest feedback makes her a trusted advisor among her followers.

# Lilyis (@_lilyis)
Lilyis, with her 397.3K followers and a solid engagement rate of 3.19%, stands out with her compelling content that accumulates an average of 12,465 likes and 188 comments per post. Her fresh and relatable approach to makeup makes her a rising star.

# Beautifymeeh (@beautifymeeh)
With 285.0K followers and an engagement rate of 5.94%, Beautifymeeh captivates her audience with an average of 16,830 likes and 100 comments per post. Her practical and accessible makeup tutorials appeal to a wide range of viewers, marking her as an essential influencer in the makeup landscape.

Why Collaborate with These Influencers?

The makeup industry in South Korea is fiercely competitive, and partnering with these top influencers presents brands with unparalleled opportunities for exposure and credibility. Their high engagement rates indicate a dedicated and interactive follower base, which can translate to higher conversion rates and return on investment for businesses.

In conclusion, these influencers are not merely promoting products; they are pivotal in driving trends and influencing consumer behavior. Brands looking to make a significant impact should consider collaborating with these influential figures.

Ready to dive deeper into the world of South Korean beauty influencers? Explore more about these trendsetters and how they can elevate your brand’s presence in a thriving market.