In recent years, DIY (Do-It-Yourself) culture has surged in popularity across South Korea, thanks in no small part to the influence of dedicated content creators. These influencers not only inspire creativity but also set trends, stimulate local economies, and build strong communities around the DIY spirit. As we step into 2024, here’s a look at some of the top DIY influencers you need to keep an eye on.

DIY influencers are pivotal in shaping the DIY landscape due to their authentic content, practical tutorials, and innovative ideas. They generate significant engagement with their followers, offering a direct line to an audience eager to explore new projects and purchase the tools and materials needed to bring these projects to life.

Influencer Data Analysis

– shadirafirdausii leads the pack with an impressive 1.7 million followers and an extraordinary engagement rate of 24.00%. With average likes of over 406K and about 1.1K comments per post, this influencer is clearly a powerhouse in the DIY arena, capable of driving massive engagement.

– c_flower has a moderate following of 206.6K but a lower engagement rate of 0.19%. While the average likes and comments are not quite as high, there’s still a dedicated community around their content.

– cryskay boasts 159.3K followers and a solid engagement rate of 5.57%, with an average of 8.8K likes and 73 comments per post. This indicates a strong and active audience, perfect for brands looking to connect with DIY enthusiasts.

– mathilde_roien with 128.6K followers and an engagement rate of 6.47% shows excellent community involvement, averaging 8.2K likes and nearly 40 comments per post.

– carineliao rounds out the list with 109.1K followers and a 1.82% engagement rate. Averaging around 2K likes and 11 comments per post, this influencer still maintains a significant reach.

Why Collaborate with These Influencers?

Businesses in the DIY sector should consider partnering with these influencers to harness their vast and engaged audience. With their ability to create authentic and relatable content, influencers like shadirafirdausii and mathilde_roien can help amplify a brand’s message and drive both awareness and sales.

Brief Overview of the Top Influencers

– shadirafirdausii: The clear leader with unmatched engagement, ideal for high-impact campaigns.
– c_flower: Offers a niche but loyal following.
– cryskay: Balances a strong following with high engagement, making them perfect for engagement-driven collaborations.
– mathilde_roien: Known for steady engagement, valuable for consistent brand messages.
– carineliao: Provides a targeted approach to a dedicated audience.

To explore more about these and other DIY influencers in South Korea, dive deeper into their profiles and see how they can bring your next DIY campaign to life.