In 2025, the impact of B2B influencers in Italy has never been more significant. These influencers play a crucial role in shaping business trends, driving engagement, and fostering collaborations. Their expertise and reach make them invaluable assets in the B2B landscape, influencing purchasing decisions, and enhancing brand visibility.

One influencer leading this charge is Anfisa Letyago (@anfisaletyago), boasting an impressive 1.5M followers with a solid engagement rate of 1.40%. With an average of 20,796 likes and 519 comments per post, Anfisa has established herself as a powerhouse in the industry, known for her compelling content that resonates with a large audience.

Following closely is Meduza (@meduzamusic), who, despite having fewer followers at 437.5K, boasts a higher engagement rate of 2.82%. Meduza’s posts garner an average of 11,977 likes and 361 comments, showcasing their ability to connect deeply with their audience. This higher engagement indicates that their followers are highly responsive and engaged, making them a valuable influencer for B2B collaborations.

Enrico Sangiuliano (@enricosangiuliano) also stands out with 422.9K followers and an engagement rate of 1.76%. His posts receive an average of 7,320 likes and 144 comments, highlighting his strong position in the market.

Massano (@massanomusic) is a notable figure with a unique position. With 319.1K followers, Massano enjoys a remarkable engagement rate of 4.28%, translating to an average of 13,306 likes and 356 comments per post. This exceptional engagement rate makes Massano a highly influential figure, capable of driving substantial business impact.

Lastly, Giuseppe Ottaviani (@giuseppeottaviani) rounds out this list with 255.7K followers and an engagement rate of 1.45%. His content averages 3,553 likes and 160 comments per post, underscoring his consistent and impactful presence in the B2B space.

Businesses looking to leverage influencer marketing should consider collaborating with these top influencers. Their substantial followers and high engagement rates mean they can effectively amplify your brand message, foster B2B connections, and drive meaningful interactions.

To explore more about these influential figures and how they can enhance your B2B strategy, delve deeper into their profiles and witness firsthand the power of B2B influencer marketing in Italy.