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Top Beauty Influencers in Italy to Follow in 2024


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@nataliabeauty
  • Italy
  • Beauty

11.2M

7912

417

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@martinachiella
  • Italy
  • Beauty

405.8K

7395

41

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@basic_gaia
  • Italy
  • Beauty

183.1K

6423

35

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@vanessaziletti
  • Italy
  • Beauty

171.2K

2572

35

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@liquorsbeauty
  • Italy
  • Beauty

150.4K

5121

312

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@nisi.fink
  • Italy
  • Beauty

147.6K

2840

143

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@simplynabiki
  • Italy
  • Beauty

130.5K

317

33

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@the__glow__girl
  • Italy
  • Beauty

102.4K

5063

163

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@erikioba
  • Italy
  • Beauty

71.6K

604

30

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@chiaradealberti
  • Italy
  • Beauty

26.5K

298

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Beauty Influencers in Italy to Watch in 2024

The landscape of beauty and fashion is ever-evolving, and in Italy, beauty influencers play a crucial role in shaping trends and tastes. These digital mavens have a profound impact on how beauty products are perceived and consumed, often setting the stage for what’s in vogue.

Italy’s top beauty influencers for 2024 are not just social media figures; they are trendsetters who possess the power to sway consumer purchasing decisions. Their influence extends beyond mere numbers as they bring authenticity and personal touch to brand collaborations. By utilizing social media platforms like Instagram, these influencers bring beauty routines, product reviews, and makeup tutorials directly to Italian homes.

Let’s delve into the data to understand the reach and engagement of the leading influencers:

– @nataliabeauty boasts an impressive 11.2 million followers with an average of 7,912 likes and 417 comments per post. Despite having a relatively low engagement rate of 0.07%, her sheer number of followers makes her a key player whose reach is unmatched.

– @martinachiella has a following of 405.8K and enjoys a high engagement rate of 1.83%. With nearly 7,395 likes per post, Martina offers brands a highly interactive audience.

– @basic_gaia is popular among her 183.1K followers, showcasing an engagement rate of 3.53%. Her posts receive an average of 6,423 likes, making her a significant micro-influencer to watch.

– @vanessaziletti and her community of 171.2K followers demonstrate high interaction, with an engagement rate of 1.52% and garnering an average of 2,572 likes per post. Vanessa stands out with her consistent content and authentic follower base.

– @liquorsbeauty rounds out our list with 150.4K followers and a noteworthy engagement rate of 3.61%, pulling in around 5,121 likes per post. Her strong engagement indicates a highly dedicated following.

For businesses, collaborating with these influencers provides a golden opportunity to tap into dedicated and engaged audiences. They offer not only visibility but also credibility, delivering brand messages in relatable and authentic manners.

In summary, these influencers have carved out niches that make them indispensable in the beauty landscape of Italy. Brands aiming to connect with Italian consumers should definitely consider partnerships with these dynamic individuals.

Explore more about these influencers and how they can help elevate your brand presence! Dive into their profiles, check out their latest campaigns, and discover the power of beauty influence.

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