Top Beauty Influencers to Follow in the United Kingdom for 2025


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@feelunique
  • United Kingdom
  • Beauty

414.9K

0

0

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@byemmaleah
  • United Kingdom
  • Beauty

313.6K

13004

112

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@elliseferguson
  • United Kingdom
  • Beauty

226.4K

2908

59

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@emshelx
  • United Kingdom
  • Beauty

131.8K

794

42

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@freshlengths
  • United Kingdom
  • Beauty

129.6K

2038

58

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@peexo
  • United Kingdom
  • Beauty

125.1K

430

15

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@beautyandtheboutique
  • United Kingdom
  • Beauty

100.7K

69

10

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@taislany
  • United Kingdom
  • Beauty

80.7K

1249

102

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@reallyree
  • United Kingdom
  • Beauty

68.1K

547

49

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@kabukirune
  • United Kingdom
  • Beauty

14.3K

66

35

In the dynamic landscape of the beauty industry, influencers wield significant power, particularly in the United Kingdom where beauty standards and trends are constantly evolving. Beauty influencers in the UK not only shape consumer choices but also drive brand narratives and introduce emerging trends to their dedicated audiences. Their social media presence, especially on platforms like Instagram, gives brands unprecedented outreach potential, creating a direct line to audiences invested in beauty and personal care.

An analysis of top beauty influencers in the UK for 2025 reveals a spectrum of influence and engagement. Leading the pack by follower count is @feelunique with an impressive 414.9K followers. Despite their vast reach, their engagement rate is 0.00%, indicating minimal interaction such as likes or comments. This highlights that follower count alone isn’t a definitive measure of an influencer’s impact.

Influencers like @byemmaleah (313.6K followers) showcase the value of high engagement. With an engagement rate of 4.18%, she receives an average of 13,004 likes and 112 comments per post, reflecting a deeply engaged community. @elliseferguson follows with 226.4K followers and an engagement rate of 1.31%, accumulating around 2,908 likes and 59 comments per post. These figures underscore the potent combination of sizeable followership and high engagement.

In contrast, influencers such as @emshelx (131.8K followers) and @freshlengths (129.6K followers) demonstrate a mixed approach. While @emshelx holds a modest engagement rate of 0.63%, @freshlengths showcases effective engagement with an average of 2,038 likes and 57 comments per post, resulting in a 1.62% engagement rate.

For businesses in the beauty sector, collaborating with these influencers can be a strategic move. Influencers like @byemmaleah and @freshlengths with high engagement rates can drive authentic brand conversations and foster consumer trust. Even those with lower engagement rates can offer extensive reach and visibility.

To conclude, the beauty influencers in the UK for 2025 present an intriguing mix of reach and engagement, each offering unique advantages for brands. As businesses explore collaboration opportunities, they should consider both follower count and engagement metrics to align with their marketing goals. Dive deeper into each influencer’s profile to discover who aligns best with your brand’s vision and objectives.

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