- India
- Cosmetics
3.2M
1.35%
43233
- India
- Cosmetics
330.9K
1.76%
5752
69
- India
- Cosmetics
257.7K
1.15%
2818
154
- India
- Cosmetics
134.8K
4.50%
6009
54
- India
- Cosmetics
118.8K
0.08%
90
6
- India
- Cosmetics
106.8K
0.05%
27
25
- India
- Cosmetics
101.0K
0.09%
58
32
- India
- Cosmetics
44.4K
3.10%
1131
246
- India
- Cosmetics
44.0K
1.07%
446
24
- India
- Cosmetics
28.7K
0.39%
110
3
The beauty industry in India has seen a phenomenal rise, thanks in large part to the influence of cosmetics influencers who shape trends and inspire millions of followers. These content creators are not just makeup artists; they are trendsetters and trusted voices in the beauty community. With their dynamic presence and high engagement rates, they play a crucial role in promoting brands and driving consumer preferences.
Influential Powerhouses Shaping the Cosmetics Landscape
In 2024, several influencers stand out for their impressive follower counts and high engagement rates. Let’s dive into the data to understand their impact:
1. Aashna Malanii (@aashnamalanii):
With a massive follower base of 3.2 million, Aashna’s engagement rate of 1.35% translates to an impressive average of 43,233 likes and 271 comments per post. Her reach and consistent engagement make her a top-tier influencer in the beauty domain.
2. Saachi Bhasin (@saachi.bhasin):
Saachi’s 330.9K followers engage actively, as evidenced by her 1.76% engagement rate, resulting in an average of 5,752 likes and 69 comments per post. Her influence is significant among niche audiences and provides substantial ROI for brands.
3. Vegan F.T.A (@vegan.f.t.a):
With 257.7K followers and a 1.15% engagement rate, this influencer garners an average of 2,818 likes and 154 comments per post. Catering to the vegan and eco-conscious community, they bring a unique and specialized follower base to the table.
4. Akanksha Kommirelly (@akankshakommirelly):
Akanksha boasts an incredible engagement rate of 4.50% with her 134.8K followers. She averages 6,009 likes and 54 comments per post, indicating a highly engaged audience eager to interact with her content.
5. Glam Soul Wid Beauty (@glamsoulwidbeauty):
Although having 118.8K followers, this influencer has a lower engagement rate of 0.08%, resulting in around 90 likes and 6 comments per post. Yet, niche influencers like her can tap into specific market segments with precision.
Why Collaborate with These Influencers?
These influencers hold the power to sway consumer choices, making them invaluable for cosmetics brands. Collaborating with them can enhance brand visibility and credibility, especially among younger demographics who trust peer recommendations over traditional advertising. The diverse follower bases and engagement levels of these influencers mean brands can find the perfect fit for their marketing strategies.
Explore More About India’s Top Beauty Influencers
The realm of cosmetics in India continues to evolve, guided by these trendsetting influencers. By partnering with them, brands can forge meaningful connections with audiences and ride the wave of emerging beauty trends. To delve deeper into how these influencers can benefit your brand, explore their profiles and discover the potential they hold.
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