Jewellery influencers have become pivotal in Brazil’s fashion industry, shaping trends and guiding consumer preferences. The unique blend of personal style and social reach these influencers bring has a profound impact on the market, making them indispensable for brand collaborations.

In 2024, several top influencers are at the forefront, significantly impacting the jewellery landscape. Their powerful presence on social media not only amplifies brand visibility but also drives engagement and sales. Let’s dive into some of the leading names and why businesses should consider partnering with them.

# Daniela Guimarães (@danilaguimaraes)
With 905.5K followers, Daniela showcases a refined taste in jewellery. Despite having a modest engagement rate of 0.19%, her posts resonate well, averaging 1,624 likes and 53 comments. Her extensive follower base offers brands a broad reach, making her a valuable partner for awareness campaigns.

# Camila Senna (@camilasenna)
Camila’s profile boasts 750.8K followers and an impressive engagement rate of 0.39%. Her posts average 2,888 likes and 28 comments, reflecting a healthy interaction level. Influencers like Camila can drive more interaction and deeper engagement with targeted audiences.

# FNX Movement (@fnxmovement)
This account, with 691.9K followers, stands out with an engagement rate of 1.19%, averaging 8,092 likes and 138 comments per post. FNX Movement’s high engagement rate signifies an active and involved community, essential for impactful brand partnerships.

# Chiara Sampaio (@chiarasampaio)
Chiara’s numbers are striking – with just 188K followers, she enjoys an extraordinary engagement rate of 8.13%. Her posts garner an impressive average of 15,187 likes and 106 comments. Chiara’s strong rapport with her audience makes her an ideal influencer for niche, high-impact collaborations.

# Mari Flor da Rosa (@mariflordarosa)
Garnering a following of 95.5K, Mari captivates with her authentic style. Her engagement rate of 0.75% yields an average of 699 likes and 21 comments per post. While her numbers are smaller, her influence within her community can provide targeted benefits for brands.

Considering the data, it’s clear that these influencers collectively offer a compelling mix of reach and engagement, essential for a successful jewellery campaign in Brazil. Businesses can harness this power to drive product visibility, create authentic connections, and ultimately influence purchasing decisions.

Conclusion

These top jewellery influencers are not just trendsetters but also pivotal figures in shaping Brazil’s jewellery market in 2024. Their combined prowess offers businesses an unparalleled opportunity to elevate their brands. Explore collaborations with these influencers today and let your brand shine in the vibrant Brazilian fashion scene.