In recent years, skincare influencers in Indonesia have become pivotal in shaping consumer preferences and trends in the beauty industry. With a growing interest in skincare routines and products, these influencers play a crucial role in educating and guiding their followers about the best practices and products around.

The impact of skincare influencers on Indonesia’s beauty landscape is profound. They not only introduce their followers to new brands and products but also provide authentic reviews and personal experiences that build trust and loyalty among their audience. This influence translates to significant shifts in purchasing behaviors and brand perceptions.

Let’s delve into the data of some top skincare influencers in Indonesia for 2025:

1. @deviennaaa: With 416.1K followers and an engagement rate of 1.07%, this influencer garners an impressive average of 4378 likes and 65 comments per post. Her substantial reach and consistent engagement make her a powerhouse in the skincare community.

2. @stefanytalita: Boasting 374.4K followers and an engagement rate of 1.28%, Stefany averages 4744 likes and 55 comments per post. Her high engagement rate indicates a highly interactive and invested audience, ideal for impactful skincare campaigns.

3. @clahayes: With 368.4K followers and an engagement rate of 1.14%, this influencer averages 4152 likes and 42 comments per post. Clara’s profile is a balanced blend of wide reach and solid engagement, perfect for brands seeking to make meaningful connections.

4. @ririeprams: Ririe has amassed 315.4K followers and an engagement rate of 0.94%, with an average of 2904 likes and 58 comments per post. Despite a slightly lower engagement rate, her authentic content keeps followers highly engaged and loyal.

5. @cicidesri: With 193.9K followers and an engagement rate of 0.68%, Citra averages 1238 likes and 83 comments per post. While her followers are fewer, her high comment rate suggests an active and communicative community.

For businesses in the skincare industry, collaborating with these influencers offers manifold advantages. Their established trust and large following can amplify brand messages, generate authentic reviews, and foster a deeper connection with potential customers. They provide an effective channel to introduce new products and rebrand existing ones, ensuring your message reaches a targeted and engaged audience.

From @deviennaaa’s vast reach to @cicidesri’s active community, each influencer brings unique strengths to the table. Exploring partnerships with them can help brands leverage their influence for significant business growth.

To stay ahead in the competitive skincare market, dive deeper into these influencers’ work and consider how they can collaborate with your brand. Check out their profiles and see the magic they can bring to your skincare products!